Agile Marketing Team Case Study

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The 9 Laws for Building an Agile Marketing Team

Your marketing team have a weekly brainstorming session yet delivering results have been slow. You have conducted massive strategy sessions, but implementing the tactics have cost you considerable time. You have a number of projects to complete, but you are time crunched.

Is there a better and more efficient solution to these marketing woes? Yes. Agile Marketing.

You need to move toward faster time to revenue for each project, make meetings more purposeful and deliver highly effective results. This means to move from traditional marketing to a more advanced marketing process that is efficient, transparent and flexible.

Here are the 9 Laws you must follow to put together an efficient team
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Projects that are likely to drive more revenue
Projects that will impact customer satisfaction
Projects that will improve the efficiency of the department
Law #5 One Subset At A Time

Do not spend maximum time on strategizing or data crunching. Instead, isolate your project into subsets based on what you want to accomplish.

Once you have broken down your objective into subsets, you can work on accomplishing them one subset at a time. This will lift a load off your team’s back and give a clear focus.
Law #6 Begin With The End

To keep your team on track, you should always identify the ideal outcome in the beginning. Once you have the end goal in mind, even when the project size or requirement increases, there will be no need for your team to stall. While identifying the outcome, here are two things to keep in mind-

A great bidder for agile marketing are the projects that can be delivered in 3 months. Why? Projects with shorter time period are easier to keep the momentum against that of projects requiring 12+ months duration.
Before you kick start the work, crisply define your goal so that everyone on your team can be on the same page.
Law #7 Embrace Design &
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This way, you will be equipped to respond faster in the right manner when things go wrong.
Law #8 Deliver Quickly And Improve Upon It

In agile marketing, you have to deliver the result as quickly as you can, like in weeks or months (but not years). Why?

When you deliver as soon as you possibly can, you also give yourself the time to consider the areas for improvement. Was there an issue with the plan? Your team should quickly determine an action to resolve it.

Once you start realizing the benefits of your initiative, you can then accordingly refine and realign based on the feedback and changing objectives.
Law #9 Be Reasonably Early

With agile marketing, you need to be able to deliver early. Do not over think or be extra cautious like how it used to be in traditional marketing. Why? Because they consume valuable time, the time that you could instead be using to launch a new campaign. Remember that agile marketing doesn’t necessarily mean working longer hours, but working more efficiently.

Conclusion:
Adhere to these 9 laws and realize the success of agile marketing and walk the

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