Race and Mass Media Representation
Race is a large part of American Society today, and the United States media plays a large factor in how people perceive African-American males and females both. There have been many surveys taken to see how people perceive the portrayals of African-Americans in the media, and these surveys do not always match up with the true statistics. These portrayals in media can directly affect the stereotypes people have on African-Americans, and these stereotypes can create racial differences that results in violence. African Americans are portrayed poorly in the mass media, and with early education on race and better representation in the media, these portrayals will no longer affect the stereotypes people have on African-Americans. There are many different reasons why the mass media representation of African Americans is poor in the United States. The mass media has separated the working class, and young African-American males are being stereotyped as drug dealers or gangsters. Mostly the media centers on the negative characteristics and actions of the African-American community. Characteristics and actions such as engaging in drug use, criminal activity, and welfare abuse (Sanders 20). This representation has affected African-American male’s ability to find future employment or promotions, and this can affect them for the rest of their lives. In Sander’s online survey, 466 respondents were asked how African American males are generally portrayed in the media overall. Ninety-nine percent of the respondents stated they believe coverage in the media focused more heavily on topics that involve crime (Sanders 28). In addition, ninety-six percent of the respondents believe that the media coverage is negative (Sanders 28). In a study done by Thomas Stevenson, media coverage was broken down into eight categories, and crime was the leading topic. Of the articles that included African-Americans, thirty-six percent of the articles center...
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Sanders, Meghan S. “An Examination Of African Americans’ Stereotyped Perceptions of Fictional Media Characters.” Howard Journal Of Communitcations 23.1 (2012): 17- 39. Business Source Complete. Web. 18 Nov. 2013
Stevenson, Thomas H. "A Six-Decade Study Of The Portrayal Of African Americans In Business Print Media: Trailing, Mirroring, Or Shaping Social Change?." Journal Of Current Issues & Research In Advertising (CTC Press) 29.1 (2007): 1-14. Business Source Complete. Web. 25 Nov. 2013.
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