Afm 131 Mikes Bikes Report - Winter 2010 - Sproule

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GYPSY MAX BIKES
PERFORMANCE REPORT
2009-2015

Table of Contents
Executive Summary3-4
Yearly Analysis
20095-6
20106-8 20118-10 201210-12 201312-14 201414-17
Conclusion
Final results……………………………………………………………………………………….....17
Strength and Weaknesses17-19 Opportunities and Threats19 Key Determinants of Firm’s Performance20 Recommendations for the Future20
Appendices
Appendix A: Advertising & Market Share21 Appendix B: SHV result, Sales Revenue & Advertising/Distribution figures22-23 Appendix C: SHV graph, Equity financing, Distribution figures & Capacity Planner24-26 Appendix D: Multi-firm SHV, Profit & Market Share27-29 Appendix E: Production quantity, Quality investment30 Appendix F: Production sales & Awareness and Distribution results31-32 Appendix G: Multi-firm SHV + Report, Profit & Market Share 33-36 Appendix H: Income Statement History37 Appendix I: Balance Sheet History38 Appendix J: Cash Flow Statement39 Appendix K: Gross Margin Report40
Executive summary
To the directors of Mike’s bikes,
GYPSY MAX BIKES is a corporation founded in February 2009 and is located in Waterloo, ON, Canada. The company produces mainly mountain and road bikes. The firm’s objective is to become a leading brand of high quality bikes, a highly recognizable and respected brand that will appeal to mountain bike enthusiasts and professional riders.
Our management team made strategic decisions each year to increase shareholder value as much as possible. In 2009, our shareholder value started at $9.29. It increased to $130.22 in six years which represented a 1302% cumulative change, the highest performance in the industry. One of our main strategies was to spend a considerable amount of money in advertising in order to have the highest awareness ratio in the world. This allowed us to attract a considerable amount of new customers willing to spend more

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