Affects of Advertising on Consumer Buying Behavior
Affects of Advertising on Consumer Buying Behavior
Submitted to:
Sir Luqman
Submitted by:
Ramsha Shahid
(313004)
Course:
Consumer Behavior (Elective)
HAMDARD INSTITUTE OF MANAGEMENT SCIENCES
Table of Contents
Introduction 5 Background of the Study 5 Affects of Advertising on Consumer Buying Behavior: 8 Advertising: 11 Role of advertisement 11 The Functions of Advertising 12 Advertising and Psychology 12 How Advertising Works 13 ADVERTISING'S ROLE IN HOW HUMAN BEHAVIOR 15 Advertisements disguised as Entertainment! 16 FINDINGS 16 CONCLUSION: 17
Literature Review: Advertising is one of the largest generators of revenue in the world economy. It gene-rates employment directly and indirectly and influences a large section of people. An advertisement interest, entices, intrigues, and entertains; and creates life style.
Definition: American Marketing Association (1948); Advertising is any paid form of non-personal presentation and promotion ideas, goods, or services by an identified sponsor.
A working definition could be;
Advertising is the mass paid communication for the brand building through persuasive communication and position them into consumer’s perception, besides taking consideration of market environment and consumer expectation.
The role of advertisement changes unto what the organization wants them to do. There were times that an organization wants them to do. There were times that organizations use the advertising to help them survive from the impacts of economic trends. Still, the economists views that the advertising plays a significant effect on the consumer behavior. And in a long process, the advertising can lead the organization to competition. Based on the understanding regarding the advertising, the approach rooted in the organization’s search for the right answer on the effects of the competition. Consequently, the accepted basic role of the advertising is to provide the consumers
Submitted to:
Sir Luqman
Submitted by:
Ramsha Shahid
(313004)
Course:
Consumer Behavior (Elective)
HAMDARD INSTITUTE OF MANAGEMENT SCIENCES
Table of Contents
Introduction 5 Background of the Study 5 Affects of Advertising on Consumer Buying Behavior: 8 Advertising: 11 Role of advertisement 11 The Functions of Advertising 12 Advertising and Psychology 12 How Advertising Works 13 ADVERTISING'S ROLE IN HOW HUMAN BEHAVIOR 15 Advertisements disguised as Entertainment! 16 FINDINGS 16 CONCLUSION: 17
Literature Review: Advertising is one of the largest generators of revenue in the world economy. It gene-rates employment directly and indirectly and influences a large section of people. An advertisement interest, entices, intrigues, and entertains; and creates life style.
Definition: American Marketing Association (1948); Advertising is any paid form of non-personal presentation and promotion ideas, goods, or services by an identified sponsor.
A working definition could be;
Advertising is the mass paid communication for the brand building through persuasive communication and position them into consumer’s perception, besides taking consideration of market environment and consumer expectation.
The role of advertisement changes unto what the organization wants them to do. There were times that an organization wants them to do. There were times that organizations use the advertising to help them survive from the impacts of economic trends. Still, the economists views that the advertising plays a significant effect on the consumer behavior. And in a long process, the advertising can lead the organization to competition. Based on the understanding regarding the advertising, the approach rooted in the organization’s search for the right answer on the effects of the competition. Consequently, the accepted basic role of the advertising is to provide the consumers