AEON
Article Summary
The fast pace changes of society and economic environment have led Aeon, the third largest retailers in Japan which mainly operates malls, supermarkets and convenience stores, to take new steps in revising their business strategies, targeted market and personnel management.
Nowadays, many people prefer shopping online in order to avoid heavy lifting of products to be brought from physical stores. The consumer e-commerce market reached 9.5 trillion yen in 2012, swelling 80% in five years. Aeon had seen the opportunity of providing such service as well as to regain customers lost to e-retailers, the company has decided to pursue synergies between physical stores and online shops known as clicks-and-bricks. Clicks and bricks is a business strategy or business model in e-commerce by which a company attempts to integrate both online and physical presences. The new synergy of Aeon is to provide a mobile-based service that firstly, let customers directly snap pictures of desired products on the shelf right from their smartphones. Then, customers’ orders will be automatically connected with retail giant’s delivery portal upon scanning barcodes in the store, while payment and delivery paperwork will be handled in-store via smartphone. Once the transaction is finished and confirmed, purchases will be arrived in as little as two hours.
To carry out the service smoothly, Aeon will co-operate with SoftBank Telecom and Yahoo to develop the software and secure customers. Moreover, the company aims to provide Wi-Fi service to all 1600 stores worldwide and wireless Internet service at 500 general merchandise stores with an expected cost of 2-3 billion yen.
Other than integrating click-and-brick mortar stores, Aeon will provide more samples of their products in-store for customers to try out before visiting website and purchasing their desired colors, designs and brands.
Besides the consumer e-commerce market, the regional market of Asia has also
The fast pace changes of society and economic environment have led Aeon, the third largest retailers in Japan which mainly operates malls, supermarkets and convenience stores, to take new steps in revising their business strategies, targeted market and personnel management.
Nowadays, many people prefer shopping online in order to avoid heavy lifting of products to be brought from physical stores. The consumer e-commerce market reached 9.5 trillion yen in 2012, swelling 80% in five years. Aeon had seen the opportunity of providing such service as well as to regain customers lost to e-retailers, the company has decided to pursue synergies between physical stores and online shops known as clicks-and-bricks. Clicks and bricks is a business strategy or business model in e-commerce by which a company attempts to integrate both online and physical presences. The new synergy of Aeon is to provide a mobile-based service that firstly, let customers directly snap pictures of desired products on the shelf right from their smartphones. Then, customers’ orders will be automatically connected with retail giant’s delivery portal upon scanning barcodes in the store, while payment and delivery paperwork will be handled in-store via smartphone. Once the transaction is finished and confirmed, purchases will be arrived in as little as two hours.
To carry out the service smoothly, Aeon will co-operate with SoftBank Telecom and Yahoo to develop the software and secure customers. Moreover, the company aims to provide Wi-Fi service to all 1600 stores worldwide and wireless Internet service at 500 general merchandise stores with an expected cost of 2-3 billion yen.
Other than integrating click-and-brick mortar stores, Aeon will provide more samples of their products in-store for customers to try out before visiting website and purchasing their desired colors, designs and brands.
Besides the consumer e-commerce market, the regional market of Asia has also