Adverts
My Advert Rant
Elsewhere on TheSite.org
Elsewhere on TheSite.org
I’m thinking, what is the worst kind of advert. One that is so horrifically bad? One that you will never remember as it is so bad? One you could never forget because it is so bad?
Adverts are something that people always seem to want to skip, the BBC I like simply because last night I managed to watch Die Hard 3 all the way through on the TV, without the interruption of adverts.
However some adverts go beyond annoying and stupidity, and really make you question yourself about why you would buy/use their product. Sure whoever made the advert has made it stick in your mind and you remember the brand, but is it for all the right reasons? Humour and stupidity can be done to good effect in an advert, even when totally over the top. The problem with such adverts as http://www.youtube.com/watch?v=mUfV97wnlcg (the gocompare.com series) is that there is no humour to go with the stupidity.
Something stupid without humour doesn’t work. The humour needs to make you either laugh at it, or laugh with it, but stupid acts don’t work without humour. Stupidity and making fun out of gullible people does, it’s not nice, but it does work. The gocompare adverts and with them, similar adverts of dread, are plainly stupid, have nothing of humorous value in them, and are that dreadful you can’t even laugh at them.
At least with the bounty adverts (kitchen cleaning) the two old biddies which are men in disguise are actually doing something vaguely related to the product they are trying to push, with those adverts I remember them and know that it’s about cleaning and their product. With gocompare, all I remember is a really loud and annoying jingle. When you make jingles both annoying and catchy, that’s what people will remember about the advert, not what you are trying to peddle.
I do genuinely like a lot of adverts; I appreciate an advert with thought and effort in it. The majority of the adverts
Elsewhere on TheSite.org
Elsewhere on TheSite.org
I’m thinking, what is the worst kind of advert. One that is so horrifically bad? One that you will never remember as it is so bad? One you could never forget because it is so bad?
Adverts are something that people always seem to want to skip, the BBC I like simply because last night I managed to watch Die Hard 3 all the way through on the TV, without the interruption of adverts.
However some adverts go beyond annoying and stupidity, and really make you question yourself about why you would buy/use their product. Sure whoever made the advert has made it stick in your mind and you remember the brand, but is it for all the right reasons? Humour and stupidity can be done to good effect in an advert, even when totally over the top. The problem with such adverts as http://www.youtube.com/watch?v=mUfV97wnlcg (the gocompare.com series) is that there is no humour to go with the stupidity.
Something stupid without humour doesn’t work. The humour needs to make you either laugh at it, or laugh with it, but stupid acts don’t work without humour. Stupidity and making fun out of gullible people does, it’s not nice, but it does work. The gocompare adverts and with them, similar adverts of dread, are plainly stupid, have nothing of humorous value in them, and are that dreadful you can’t even laugh at them.
At least with the bounty adverts (kitchen cleaning) the two old biddies which are men in disguise are actually doing something vaguely related to the product they are trying to push, with those adverts I remember them and know that it’s about cleaning and their product. With gocompare, all I remember is a really loud and annoying jingle. When you make jingles both annoying and catchy, that’s what people will remember about the advert, not what you are trying to peddle.
I do genuinely like a lot of adverts; I appreciate an advert with thought and effort in it. The majority of the adverts