Advertising Rebellion: Manipulating Consumers

Topics: Advertising, Magic Kingdom, Walt Disney World Resort Pages: 3 (1058 words) Published: May 6, 2012
Today most people believe that “the man” or the ones who rule are powers that one needs to rebel against. For years this has been going on and one thing that has been causing this to grow more and more are the advertisements that are bombarding our lives with billboards, commercials, and ads wherever we look. Advertisers have created a world where people can disobey and rebel against the man by purchasing products like Ciroc Vodka that tell consumers to “Go Against The Grain” . By purchasing their product they are carving into your brain that one will be different from the rest of society. It seems like an absurd idea, but in reality everyone has been lured into the advertiser’s trick into buying a mass-produced product. Companies are creating these mass produced products that are being marketed as a one of a kind item that appeals to individualists. These advertisers are feeding off the idea of consumers wanting to be different by marketing their product in a way that cause the consumer to believe whatever it is that they see.

In everyday life one could probably run across hundreds of advertisements that would cause them to think that by purchasing that product they would be rebelling against the man, but really they are just falling for the tricks created to make a company more profit. A trend that comes to mind that talks about rebelling against the man is when teens dress in a style called emo. Kids who dress in this style are usually dressed in all black. They are trying to be different from the “normal” everyday person by not wearing any color from head to toe, wearing black make-up, and dying their hair black. These teens are trying to be different from everyone else but really when you look around one can see them almost anywhere. It is nothing new to dress in all black and by doing this they are following a trend that has been created by companies. These companies have created an image in their advertisements that by wearing all black is...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Advertising Essay
  • advertising Essay
  • Advertising Essay
  • Essay on Advertising
  • Advertising and Consumers Essay
  • consumer Essay
  • consumer Essay
  • Direct To Consumer Advertising Essay

Become a StudyMode Member

Sign Up - It's Free