Advertising Plan 5
Chapter 1
SITUATION ANALYSIS
Background Research Regular pampering is never a privilege but a necessity. Getting lost is the absolute best way to discover a place. Like many aspect of life, holidays and travel seems to be more about returning to the self these days and it is often those spaces in between structure and planning where we find inspiration. Imagine your mind and body is fully worked out and to get it back working again will take some time. If we try going with out proper rest, your system will protest. When we abuse our body, it let us know in the form of pains and aches. This is the time that we need to heal and the best place to do it is in a spa. D’ Barrios Spa was established in the belief that wellness should never be a privilege to be enjoyed by few but by the growing number of people who realize that it should be part of everyone’s daily routine. D’ Barrios Spa is an upscale destination found in Purok 3 Tambo Lipa City. It is a business partnership owned by Mr. Victor Venus, Michael Lescano, Marlon Macatangay, Gaius Adajar, Bong Villapando and Joel Nano established on the 18th day of March 2012. It renders variety of services like foot massage, body massage, foot scrub, body scrub, hot stone and biological wave massage. It also offers home services. As main purpose of this plan, the proponents will develop a campaign strategy that will make the D’ Barrios Spa by its target audience, and have the cutting edge over its competitors.
SWOT ANALYSIS:
Strengths • It offers its services for a low and reasonable price compared to its direct competitors
• It has a unique Interior and Ambience
• They only hire Professional Therapist
• It offers home service for its customers
Weaknesses
• Its location is not strategic. This affects the awareness that the spa wants to have.
• Its operational hours are too short.
• The signage is not that visible
• There are
SITUATION ANALYSIS
Background Research Regular pampering is never a privilege but a necessity. Getting lost is the absolute best way to discover a place. Like many aspect of life, holidays and travel seems to be more about returning to the self these days and it is often those spaces in between structure and planning where we find inspiration. Imagine your mind and body is fully worked out and to get it back working again will take some time. If we try going with out proper rest, your system will protest. When we abuse our body, it let us know in the form of pains and aches. This is the time that we need to heal and the best place to do it is in a spa. D’ Barrios Spa was established in the belief that wellness should never be a privilege to be enjoyed by few but by the growing number of people who realize that it should be part of everyone’s daily routine. D’ Barrios Spa is an upscale destination found in Purok 3 Tambo Lipa City. It is a business partnership owned by Mr. Victor Venus, Michael Lescano, Marlon Macatangay, Gaius Adajar, Bong Villapando and Joel Nano established on the 18th day of March 2012. It renders variety of services like foot massage, body massage, foot scrub, body scrub, hot stone and biological wave massage. It also offers home services. As main purpose of this plan, the proponents will develop a campaign strategy that will make the D’ Barrios Spa by its target audience, and have the cutting edge over its competitors.
SWOT ANALYSIS:
Strengths • It offers its services for a low and reasonable price compared to its direct competitors
• It has a unique Interior and Ambience
• They only hire Professional Therapist
• It offers home service for its customers
Weaknesses
• Its location is not strategic. This affects the awareness that the spa wants to have.
• Its operational hours are too short.
• The signage is not that visible
• There are