Advertising: "Nike Write the Future"
INTRODUCTION
These days, advertising, especially online, is about going viral, having people share the ads with their friends getting as much exposure as possible physically. In an image representative all world, ‘Nike’ is the world's most recognizable landmark. It became a cultural icon. Nike’s new advertisement, called "Nike Write the Future" is no doubt a success. With advertising the sports brand has surely been another huge success. It has adverted things as a big picture that explain the consequences of winning and losing. Nike's three minute "Write the Future" epic is being produced by Wieden + Kennedy Ad agency that was directed by illustrious Mexican filmmaker Alejandro Gonzalez Inarritu. The whole clip is about football players writing their on destinies on their biggest stage which is the World Cup.
This new World Cup commercial has soccer fans buzzing crazy because the global TV premiere of the ad has been during and has already exists a number of views on many review sites. The ad is three minutes long containing tripping around the world, showing the football culture worldwide, and including awesome acting of:
i. Cristiano Ronaldo ii. Didier Drogba iii. Wayne Rooney iv. Fabio Cannavaro v. Franck Ribery vi. Andres Iniesta vii. Cesc Fabregas viii. Theo Walcott ix. Patrice Evra x. Gerard Pique xi. Ronaldinho xii. Landon Donovan xiii. Tim Howard xiv. Thiago Silva xv. Roger Federer xvi. Kobe Bryant xvii. Homer Simpson
The video clip starts off by showing Didier Drogba from Ivory Coast receiving a long ball from his team mate. He dribbled past a defender and set himself up for a one-on-one battle with the goalkeeper. At the same time, Italy's captain Fabio Cannavaro was rushing back to defend his goal post. Drogba then cleverly chipped the ball over the keeper towards the gaping goal-mouth. The whole Ivory Coast nation was so delighted when they saw Drogba's ball was heading
These days, advertising, especially online, is about going viral, having people share the ads with their friends getting as much exposure as possible physically. In an image representative all world, ‘Nike’ is the world's most recognizable landmark. It became a cultural icon. Nike’s new advertisement, called "Nike Write the Future" is no doubt a success. With advertising the sports brand has surely been another huge success. It has adverted things as a big picture that explain the consequences of winning and losing. Nike's three minute "Write the Future" epic is being produced by Wieden + Kennedy Ad agency that was directed by illustrious Mexican filmmaker Alejandro Gonzalez Inarritu. The whole clip is about football players writing their on destinies on their biggest stage which is the World Cup.
This new World Cup commercial has soccer fans buzzing crazy because the global TV premiere of the ad has been during and has already exists a number of views on many review sites. The ad is three minutes long containing tripping around the world, showing the football culture worldwide, and including awesome acting of:
i. Cristiano Ronaldo ii. Didier Drogba iii. Wayne Rooney iv. Fabio Cannavaro v. Franck Ribery vi. Andres Iniesta vii. Cesc Fabregas viii. Theo Walcott ix. Patrice Evra x. Gerard Pique xi. Ronaldinho xii. Landon Donovan xiii. Tim Howard xiv. Thiago Silva xv. Roger Federer xvi. Kobe Bryant xvii. Homer Simpson
The video clip starts off by showing Didier Drogba from Ivory Coast receiving a long ball from his team mate. He dribbled past a defender and set himself up for a one-on-one battle with the goalkeeper. At the same time, Italy's captain Fabio Cannavaro was rushing back to defend his goal post. Drogba then cleverly chipped the ball over the keeper towards the gaping goal-mouth. The whole Ivory Coast nation was so delighted when they saw Drogba's ball was heading