One of the best channels for promoting brands , products and businesses is Internet advertising and it has evolved into one of the most explored new mediums available today.
The popularity of the Internet as a new media channel has exploded in recent years, attributed mostly to faster, more reliable and more affordable broadband connections . More and more advertisers are shifting from traditional advertising channels and going online in order to maximize audience exposure and capture a bigger share of this growing market. In economies such as Nigeria which are not regulated or dominated by monopolies, the market is open to fierce competition among several players who would use all the latest advertising tools available and have whatever advantage they can get over their competitors .
However, conventional tri -media advertising channels are expensive and affordable only to large corporations.
Internet advertising provides a versatile , effective and more affordable advertising medium that many businesses in Nigeria can utilize. In the Nigerian landscape , marketers and their clients are becoming aware of the need and underlying effects of online marketing , the trend has started to build where agencies ignorantly advise clients to use banner ads and display ads for campaign on facebook, yahoo, local news and entertainment sites , as opposed to looking critically at what the clients want to achieve and advising them on all the various digital marketing platforms available and what each of them can achieve and how to use them .
Online advertising is a form of promotion that uses the Internet and World
Wide Web to deliver marketing messages to attract customers .
Various types of Advertising
Large majority of online advertising has a cost that is brought about by usage or interaction of an ad ,
Floating ad: An ad which moves across the user ’s screen or floats above the content.