Advertising Industry. Case of Turkey
ADVERTISING INDUSTRY
Case of Turkey
As well known from our History classes advertising dates back to the Christian Era when advertising methods were outside signs which were paintings on the walls of a buildings. Archaeologists have found signs in the ruins of ancient Rome and Pompeii which advertised travelers to go to a tavern situated in another town. In 1440’s invention of a movable-type of advertising or printing press took a big part in advertising development firstly in US. Although expensive due to undeveloped country and scare means of transportation and distribution and communication, advertising emerged due to certain types of manufactures, who thought of the idea of bypassing wholesalers, retailers and use of catalogs. Mail orders and pamphlets appeared around the 1870 's. Late in the 19th century firms began to market packaged goods under brand names. Previously consumers had not been aware of or influenced by brand names. The first product that had brand name was soap product. In the 1880 's a few brands came out and they were Ivory, Pears, Sapolio, Colgate, Kirks American Family and Packer 's. Not long after brands such as Royal baking powder, Quaker oats, Bakers chocolate, Hire 's root beer, Regal shoes and Waterman 's pens were nationally advertised. In the early 1900 's, especially, America began to become aware of such brand names like Bon Ami, Wrigley and Coca-Cola. After World War 1 advertising developed into a business so big that it was almost a trademark of America itself through the eyes of the rest of the world. This was expanded by technical improvements which made transportation, communication and graphics work easier, cheaper and better. The invention of electricity led to the illuminated outdoor poster, photoengraving and other modern printing inventions helped both editorial and advertising departments of printed journals. In the 1920 's the radio was invented and this developed a whole new technique of selling, by voice. During
Case of Turkey
As well known from our History classes advertising dates back to the Christian Era when advertising methods were outside signs which were paintings on the walls of a buildings. Archaeologists have found signs in the ruins of ancient Rome and Pompeii which advertised travelers to go to a tavern situated in another town. In 1440’s invention of a movable-type of advertising or printing press took a big part in advertising development firstly in US. Although expensive due to undeveloped country and scare means of transportation and distribution and communication, advertising emerged due to certain types of manufactures, who thought of the idea of bypassing wholesalers, retailers and use of catalogs. Mail orders and pamphlets appeared around the 1870 's. Late in the 19th century firms began to market packaged goods under brand names. Previously consumers had not been aware of or influenced by brand names. The first product that had brand name was soap product. In the 1880 's a few brands came out and they were Ivory, Pears, Sapolio, Colgate, Kirks American Family and Packer 's. Not long after brands such as Royal baking powder, Quaker oats, Bakers chocolate, Hire 's root beer, Regal shoes and Waterman 's pens were nationally advertised. In the early 1900 's, especially, America began to become aware of such brand names like Bon Ami, Wrigley and Coca-Cola. After World War 1 advertising developed into a business so big that it was almost a trademark of America itself through the eyes of the rest of the world. This was expanded by technical improvements which made transportation, communication and graphics work easier, cheaper and better. The invention of electricity led to the illuminated outdoor poster, photoengraving and other modern printing inventions helped both editorial and advertising departments of printed journals. In the 1920 's the radio was invented and this developed a whole new technique of selling, by voice. During
References: Dissertations and Thesis: Kaptan,Y.(2010), “Selling “Turkisness”: Nationalism and globalization in Turkish advertising Türkel, G. (2009). “Advertising industry foresees double-digit growth”. Izmir University of Economics, Faculty of Fine arts and design, Department of visual communication design, Spring 2009, GD494 Web: Sanayi ve Ticaret Bakanlığı, Tüketicinin ve Rekabetin Korunması Genel Müdürlüğü, 2004 Yılı Faaliyet Raporu. (2004). Ankara: Ada Matbaacılık Brusselman,Y.(2010)