Advertising essay

Topics: Coca-Cola, Long shot, Meaning of life Pages: 4 (1477 words) Published: February 19, 2014
Advertising Essay

“Explain the meaning of at least three separate TV adverts, detailing the technical and psychological techniques employed in them.”

IKEA Small Spaces Advert – Small Ideas
http://www.youtube.com/watch?v=BQjBrt9LriY

Coca-Cola Advert – Living a Healthy Lifestyle
http://www.youtube.com/watch?v=ExRg8m38rug

Barclaycard Advert – NYC Rollercoaster
http://www.youtube.com/watch?v=GkI2nn0ZQsk

IKEA Small Spaces Advert – Small Ideas
This advert is about how you can decorate and furnish a small room with furniture IKEA sells. It starts with a long shot of a vase made of glass. Someone is putting stones of different format in it which shows that you can put more than you think in a small space. Then you see a point of view shot of someone drawing a room. She also draws IKEA furniture and decorations in it. Throughout the video she is making drawings of two living rooms, a sleeping dorm and a bedroom. After every single drawing she makes, the drawing changes into wide shot of a real room. There is people in the rooms that show how to use the furniture in a simple, easy way. The moves these people made are sped up so it looks smooth. The music in the background is very easy. There’s no singing that will distract you and it really suits the simplistic way of how the advert is made. IKEA wants people to buy their furniture and decorations. Many people live in small houses so they have a small space to put their furniture in. This advert shows that even though you have a small space to live in, IKEA has ideas to furnish your rooms in a good way, so it still looks smooth. It shows how you can use all of the space in a room. Seeing the creative examples of decorated IKEA rooms that look really smooth, makes the viewers want to change their own rooms, because it makes them realise you can do much more with the space you have. IKEA’s creativity is what persuades the viewers. It outlines how to save the problem of not having enough space in...
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