Preview

Advertising can tell a lot about a country

Satisfactory Essays
Open Document
Open Document
581 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Advertising can tell a lot about a country
Basically, advertising is the voice of the market in a particular country, the voice of its' business and therefore the mirror of its' current life. From catalogs or advertisement boarding in the street till films in the television people see how they can live and correct their life in that direction. Add here the main idea of playing mostly emotions instead of 'technical characteristics' of a product and we'll see how strong advertising affects people's life values and desires.

We can also point some functions of advertising that will help us to understand what influence it has and what exactly it reflects.

By informing us about a new product or a new service advertising assists its' popularization, not only like "know more - buy more", here we can define two sides at the same time: increasing and demand, and supply. "Buy more - than produce more".

A kind of educational thing as well, sometimes leading to a comical situation, so now all the Russian men know that women shouldn't wear white and tight clothes on their 'critical days'. Let us now come back to the economics. A good ad not only helps to promote a product, but to sell it and this way the ad saves the business. Every time stimulating consumers' interest enough to be ended with a purchase, advertising helps to keep the producing company on the top and consequently saves its' working places.

As a result the more ads we see on TV or on the streets or wherever else, we realize that our market is improving and the level of life is rising in general.

Showing some kinds of lifestyle and making us wish more and more, advertising creates some images in our minds, some standards which not necessary reflect our present needs but gradually correct them and in the end lead us to their new forms.

And as a result here we'll have advertising as a compressed image of our contemporaneity. Ideally, accumulating feelings (don't forget that feelings is the main instrument and the main thing that advertising appeals to)

You May Also Find These Documents Helpful

  • Good Essays

    Ads Are Misleading

    • 424 Words
    • 2 Pages

    "Advertisements are boring, useless and often misleading.How far do you agree with this opinion” Advertisement is highly developed nowadays. To some extent nature itself advertises her wares, for instance, the colour and smell of flowers is nothing but advertisement to attract the attention of insects and birds and the promise of honey is the gift.…

    • 424 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Reading Response #8

    • 703 Words
    • 3 Pages

    Moreover, advertising can offer more choices to the consumers. For example, in the old days people buy product because they need it. Because the standards of people's living has improved so more attention is paying to the quality of production. In the article Urban Warfare by Kate…

    • 703 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Visual Text Analysis

    • 1027 Words
    • 5 Pages

    Advertising was first developed in 1841. It has become the way we communicate to persuade an audience. It has become a huge part of our lives. It plays a large role in our social impact of life. It has shaped our values to the point that it is taking over the decisions we make. Everything we are taught and believe are right and wrong are changed by the way it makes us think and behave. Our culture is being shaped by these advertisements and commercials and sadly they are affecting us in a very negative way.…

    • 1027 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    The purpose of advertising is simply to sell a product or a service. In social contexts ads have many other applications such as reducing accidents, increasing voting and reducing smoking which must be assessed instead of profit. However people do not automatically buy a product after they are exposed to an ad. First, they have thoughts or feelings about a product, and then they buy it. Advertising and other types of marketing communications directly affect consumer's mental processes. Advertising can be thought of as stimulus that produces a response or an effect. Moreover, the main objective of advertisements is to convince consumers that the alternative offered by the product provides the best chance to attain the goal.…

    • 1988 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    the goods is meant to attract a wide variety of customers to buy them. The…

    • 603 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Advertising is a business of making money by introducing and encouraging people to buy new products or use services. Whether it is good or bad depends on the aims of manufacturers.…

    • 270 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Advertising can make positive affect to us. When we have it for our life, it make our…

    • 388 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Advertisement can be found everywhere in our daily life, such as at street, at bus station, at Internet, at TV etc. As long as there is business action, advertisement must be used. For example, Apple Company would make a number of advertisements in order to increase the attention before Apple company release new product. Although advertisement pays a significant role in our society, someone might do not recognize the advertising industry. This essay will focus on advertising…

    • 4238 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Advertisiing Functions

    • 1553 Words
    • 7 Pages

    It means what a person feels or have feelings about otherss . If a person have not seen anything then advertising creates persuasion about the product offered by company. Visual advertising presentations enforces consumers to purchase goods, services and ideas. Persuation is the main objective of the adertising. According to Jeremiah O'Sullivan R, author of "The Social and Cultural Effects of Advertising," advertising feeds on the concepts of ideology, myth, art, sexual attraction and religion. Advertising infuses images and ideas into products and services, just as the meanings of products and services are infused into images and ideas, notes…

    • 1553 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Ethical Advertising

    • 1710 Words
    • 7 Pages

    * A public notice meant (a) to convey information (b) invite patronage or some other response. Inform and persuade ("stimulate demand").…

    • 1710 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    advertisement

    • 812 Words
    • 4 Pages

    The main aim of advertising is to sell; it helps business, as well as the economy, to prosper and makes the consumer aware of the various choices that are available. According to Mike van Rooyen, a leading marketing and public relations consultant, advertising is of great importance in our world of increasing competition – and it is important to both the seller and the buyer. Not only does it introduce new products and different brands or versions of the same product type to the general public, but as Mike explains: “It informs prospective buyers about the qualities of each brand so that they can make their choice. It is through advertisements that we come to know of new services and products. “Advertising plays a huge role in every business’ sales strategy and the trend now is that companies are incorporating this into their overall business strategies and plans,” he says.…

    • 812 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Advertising is presentation of some products by means of television, newspaper, radio, billboards, magazines, internet and films in order to increase their sales. The main objectives of advertising are; increasing the usage of a certain product, creating new customers and increasing brand recognition, to obtain feedback from customers regarding a certain product and to indicate introduction of new products. However it has both some advantages and disadvantages.…

    • 299 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Advertising as a promotional and communicational tool has come a long way through the ages to become so important and significant in our modern society. Common people may still not realize what important part it takes in our society and business, what great influence it has on creating, forming and even changing people's attitude and decisions about things and events. It has a long history of progress, although the greatest influence on its present status is due to these factors:…

    • 6760 Words
    • 28 Pages
    Powerful Essays
  • Good Essays

    Advertising is a marketing method to encourage, persuade, or even manipulated people to do a specific action such as buying a product. Additionally, the main purpose of advertising is to convince customers that a company service or a product is the best. Throughout history, public services have used advertisings to increase their sales and reputation. For instance, if your company has developed a product that you consider is better than anything currently in the market, advertizing allows you to let the world know about your product. However, there are also some negative effects that advertising industry possesses. Even though advertising industry performs many public services, people do not rely in this method because ads are too exaggerated or even false, people are manipulated through ads about choosing decisions and the industry forces people, such as children, into having a stereotype body image.…

    • 668 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    In the open- market economy, wars among companies or corporation are becoming sharper and sharper. Goods and services are available in the market, which makes customers puzzle to choose. At that time, advertising was born to do its duty in sale.It has both advantages and disadvantages.…

    • 218 Words
    • 1 Page
    Satisfactory Essays

Related Topics