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Advertising Campign of Nutella

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Advertising Campign of Nutella
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TABLE OF CONTENTS

|S. No: |Contents |Pg. No: |
|01 |LETTER OF TRANSMITTAL |03 |
|02 |ACKNOWLEDGMENT |04 |
|03 |EXECUTIVE SUMMARY |05 |
|04 |BACKGROUND/OVERVIEW |06 |
|05 |OBJECTIVE OF THE COMPAIGN |07 |
|06 |TARGET AUDIENCE |09 |
|07 |STATEMENT TO ACHIEVE THE OBJECTIVE |10 |
|08 |RATIONAL & EMOTIONAL REASONS TO BELIEVE & BUY |11 |
|09 |COMPETITION |12 |
|09 |COMPETITIVE ADVANTAGE |12 |
|10 |COMPETITORS |13 |
|11 |SWOT ANALYSIS |14 |
|12 |PRINT AD (HALF PAGE)
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