1. EXECUTIVE SUMMARY
The The Wow Factory is a 22,000 square foot family entertainment center located in Coconut Creek, Florida. It emphasizes hospitality, safety, cleanliness and a card swipe system for all games and attractions. Experience more than 50 games and attractions including Laser Tag, Ballocity, Adventure Climbing Wall, Sky Rope Course, Laser Frenzy and video and redemption games. Features also include the Nuts & Bolts Eatery, Lil' The WOW Factory toddler area and birthday party and special event rooms. It will be an amazing, awesome, fun experience for building bigger smiles and memories. The Wow Factory is open Monday through Thursday from 10am to 9pm, Friday and Saturday 10am to 10pm and Sunday 10am to 6pm. Located at 5891 Lyons Road, Coconut Creek, Florida 33073, north of the Sawgrass Expressway in the El Dorado shopping center.
The ultimate goal for the advertisement campaign is to increase awareness of The WOW Factory’s Holiday extravaganza. Increasing floor traffic and in stores sales by 10%, incorporating customer reward programs, and using promotional advertising are also objectives for the campaign. This campaign will promote on-site activities, entertainment, and the Nuts & Bolts Eatery, which will help develop this local family entertainment center top be a top family destination and as a result customers will want to spend more to get more out of The WOW Factory.
The primary target market consists of customers living in South Florida. Customers should come from anywhere in Dade County, Broward County, and Palm Beach County. Families, who have children ages 2 and up. This includes generation X and Y for primary targets. The primary target market should consist of people with an interest in fun family oriented activities. The secondary target market consists of schools, camps, and church groups. Because the WOW Factory is a family entertainment center open all throughout the year such as in the summer and in winter break, opportunities for schools, camps, and church groups to bring their children is much greater.
The campaign will use a variety of advertisements to promote The WOW Factory facility. Through direct mail flyers will be handed out to families who live in the Broward County area. Social media and online advertisements will run all throughout the month of December. Radio FM advertisements promoting The WOW Factory will be set to take place in the morning on the Y-100 radio, station. Transit advertising will also be used. Local Transit buses around the Boca Raton area will promote The WOW Factory with its full back advertising option.
All advertisements will be done during the month of December. The first week social media advertisements will be showing ongoing holiday promotions. Social media outlets include Facebook, Twitter, Instagram, and Coconut Creeks local newsletter online. The following week advertising on Radio Station Y-100 and have Kenny and Footy promote The WOW Factory Holiday Extravaganza during the morning drive time. Week three will be when direct mail flyers will be sent to most households in Ft. Lauderdale, Coconut Creek, Boca Raton, and other Broward County cities. The final week transit advertising on buses will drive all over the Broward County area promoting The WOW Factory.
Advertisements will require a reasonably priced budget. The campaign’s total cost will come up to the amount of $5,600. It will consist of well thought out scheduled promotions and advertisements that will maximize the costumers responses.
This campaign will also allow branding of The WOW Factory’s name with classic family entertainment centers such as Chuck-e-Cheese. The facility will be able to gain more publicity, which will result in increased sales. Customer Loyalty Programs will be an additional benefit for the costumers who come back to visit. The WOW Factory, is South Florida’s premiere family entertainment facility.
The WOW Factory is a South...
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