Advertising Campaign
dverAdvertising Campaign
Wenatchee DECA
Wenatchee High School
1101 Millerdale
Wenatchee, WA 98801
Reid Lovercamp
BrittParkhill
January 16, 2013
Table of Contents
I. Executive Summary…………………………………………………………………..1
II. Description………………………………………………………………………………3
III. Objective(s) Of The Campaign…………………………………………………...4
IV. Identification Of The Target Market…………………………………………..4 A. Primary markets…………………………………………………………………...4 B. Secondary markets………………………………………………………………..5 C. Tertiary markets…………………………………………………………………...5
V. List Of Advertising Media Selection Necessary For The Campaign.5
VI. Schedules Of All Advertising Planned………………………………………...7
VII. Schedules Of All Sales Promotion Activities Planned…………………..8
VIII. Budget……………………………………………………………………………………...9
IX. Statement Of Benefits To The Client/Advertiser……………………….10
X. Bibliography…………………………………………………………………………..11
I. Executive Summary
About Froyo:
With the new demand for healthy treats, many frozen yogurt companies are starting to come into business. Froyo has been around near the longest, and is determined by some to be the most successful. Froyo is a large chain and can therefore produce in bulk; therefore being given the ability offer their product at a lower expense. The quality of materials is still kept top notch; the consumer’s satisfaction is the key to Froyo’s business. Mission of the Campaign: The mission of the advertising campaign, organized by Prestige Advertising Agency, is to build and strengthen customer relations, continue to build a positive company image, educate consumers of Froyo’s charitable acts, and to educate the public of the eco-friendly acts. The goal is to build long lasting relations with consumers that will result in return customers.
Budget:
Total Budget: $20,693.94 Special Events: $5,200.00 Sales Promotion Activities: $1,800.00 Advertising Media Selection: $12,290.00
Target Market:
| Demographic | Geographic |
Wenatchee DECA
Wenatchee High School
1101 Millerdale
Wenatchee, WA 98801
Reid Lovercamp
BrittParkhill
January 16, 2013
Table of Contents
I. Executive Summary…………………………………………………………………..1
II. Description………………………………………………………………………………3
III. Objective(s) Of The Campaign…………………………………………………...4
IV. Identification Of The Target Market…………………………………………..4 A. Primary markets…………………………………………………………………...4 B. Secondary markets………………………………………………………………..5 C. Tertiary markets…………………………………………………………………...5
V. List Of Advertising Media Selection Necessary For The Campaign.5
VI. Schedules Of All Advertising Planned………………………………………...7
VII. Schedules Of All Sales Promotion Activities Planned…………………..8
VIII. Budget……………………………………………………………………………………...9
IX. Statement Of Benefits To The Client/Advertiser……………………….10
X. Bibliography…………………………………………………………………………..11
I. Executive Summary
About Froyo:
With the new demand for healthy treats, many frozen yogurt companies are starting to come into business. Froyo has been around near the longest, and is determined by some to be the most successful. Froyo is a large chain and can therefore produce in bulk; therefore being given the ability offer their product at a lower expense. The quality of materials is still kept top notch; the consumer’s satisfaction is the key to Froyo’s business. Mission of the Campaign: The mission of the advertising campaign, organized by Prestige Advertising Agency, is to build and strengthen customer relations, continue to build a positive company image, educate consumers of Froyo’s charitable acts, and to educate the public of the eco-friendly acts. The goal is to build long lasting relations with consumers that will result in return customers.
Budget:
Total Budget: $20,693.94 Special Events: $5,200.00 Sales Promotion Activities: $1,800.00 Advertising Media Selection: $12,290.00
Target Market:
| Demographic | Geographic |
Bibliography: 1) http://fundinguniverse.com 2) http://froyoearth.com 3) http://froyoyogurt.com