Advertising Brand Comunication Cts Notes

Good Essays
Representations (etchings)

Early model of the catch penny is designed to be consumed in a few moments. These early models remain until this day (advertising).

Provides an influence for a large amount of people. Representations allow ordinary people to experience what they couldn't originally. They invent opportunities to experience special occasions (royal weddings for instance)

Walter Benjamin German critique 1930s

Images allow the reader to take in a large amount of information without having to do much work or think too much.

Colour revolution 1890's
It is good to think with objects, In the 1890s technology enabled posters to be printed and shared. Lithography: when colours are combined together to create a picture, each colour is drawn separately then combined together: la diaphane jules cheret.

The idea or nationality can be turned into an object (the objectifying of pleasure and sexuality)

The world of colour is on the street. Eye candy. Printed very cheaply and can be changed over night. Team working together to advertise through an image. (Theatrophone, jules cheret 1980). We can take the object away and consume it, pleasure is obtained through looking at this piece of art. No power or wealth is needed to consume these products, everyone can look at them.
La Loïe fuller. Objectifies women. Frenchness starts to develop as a brand becomes a stereotype of sexuality and until this day we represent France as high quality, beauty, wealth, materials.

Other artists: Pierre Bonnard, Eduard Vuillard, Toulouse lautrec.

Dilemma of the prophets try to break the system by saying that art should be available for everybody even if its advertising and the production of these pieces is cheap.
Art changes and new techniques are applied, things are easier to produce. Breaking the rules of realistic art but becomes more surreal and flat unlike the Victorian times.
Art starts to influence a wider audience. Japonisme + rococo = spirit of

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