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Advertising And Stereotypes

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Advertising And Stereotypes
Analyze a series of advertisement’s subconscious messages that perpetuate harmful racial stereotypes, gender roles and, the illusion of effortless class mobility done by anyone that create and, reinforce inequalities in our society. Brief Outline The first advertisement is for a garden shed in which depicts a family using it for storage of gardening tools and such. In it, the father is educating the son how to use a leaf blower as he rides his lawnmower while the mother takes a passive role. Advertisement acts as an agent of socialization that subconsciously trains individuals about gender roles and a pre-determined idea of what family is. Therefore, the media contains influence over the most important agent of socialization- family. Teaching
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