Advertising and Society
Advertising and Society
Introduction:
Advertising is said to be like glue that holds cultures together. It allows us to share a common experience incorporated by brands, images, logos, and even silly jingles. We define who we are by what we buy and wear because we know that others judge us by what we buy and wear. And advertising influences those judgments. Today because of advertisements conditioning and trendsetting, judgments are made on what clothes people wear, what shampoo and kitchen cleaner they use, not on whom we really are. This leads to a certain degree of social discrimination and emotional insecurity especially in younger population.
In advertising, socio-cultural dimensions came in 1920’s. Agencies and publicists no longer sought only to convey objective facts about the products but they also link products with a lifestyle, permeate them with glamour and prestige, and persuade consumers that purchasing an item could be, as historian Alan Brinkley describes it, “a personally fulfilling and enriching experience.”(Alan Brinkley, 1991; 648.)
Historical background:
If we recall the history of advertising the first thing that came into our mind is the old papyrus from Thebes dating back about 3000 years ago. History of English society showed that the spread of information in an organized way began with the development of newspaper. Newspaper started carrying advertisement in mid 1600’s.The industrial revolution in 19th century resulted in great commercial growth and provided a great support to advertising. With the development of the technology after the Second World War many changes took place in advertising. As more and more advanced systems got introduced, they changed the whole scenario of the society. Although these developments in advertising are of great value but on the other hand they also generated huge criticism.
The aim of advertising in society is to sell the goods in a particular kind of economy. It is because of advertising which is
Introduction:
Advertising is said to be like glue that holds cultures together. It allows us to share a common experience incorporated by brands, images, logos, and even silly jingles. We define who we are by what we buy and wear because we know that others judge us by what we buy and wear. And advertising influences those judgments. Today because of advertisements conditioning and trendsetting, judgments are made on what clothes people wear, what shampoo and kitchen cleaner they use, not on whom we really are. This leads to a certain degree of social discrimination and emotional insecurity especially in younger population.
In advertising, socio-cultural dimensions came in 1920’s. Agencies and publicists no longer sought only to convey objective facts about the products but they also link products with a lifestyle, permeate them with glamour and prestige, and persuade consumers that purchasing an item could be, as historian Alan Brinkley describes it, “a personally fulfilling and enriching experience.”(Alan Brinkley, 1991; 648.)
Historical background:
If we recall the history of advertising the first thing that came into our mind is the old papyrus from Thebes dating back about 3000 years ago. History of English society showed that the spread of information in an organized way began with the development of newspaper. Newspaper started carrying advertisement in mid 1600’s.The industrial revolution in 19th century resulted in great commercial growth and provided a great support to advertising. With the development of the technology after the Second World War many changes took place in advertising. As more and more advanced systems got introduced, they changed the whole scenario of the society. Although these developments in advertising are of great value but on the other hand they also generated huge criticism.
The aim of advertising in society is to sell the goods in a particular kind of economy. It is because of advertising which is