Advertising and promotion in business

Topics: Advertising, Advertising agency, Meaning of life Pages: 4 (829 words) Published: December 12, 2013
Outcome Pass criteriaEvidence for the criteria Feedback
LO1 Understand the scope of
marketing communicationsP1.1 Explain the communication process that applies to advertising and promotion. 1.Internal and external factors influencing the behavior of consumers of your client have been explained clearly, including the following: (a)Demographics

(b)Psychographics
(c)Lifestyle
2.External factors influencing the behavior of consumers of your client have been explained clearly, including the following: (a)Cultural
(b)Social
(c)Environmental
3.How these factors influence the following have been briefly explained: (a)The advertising and promotion communication process used by you for your client; (b)Consumer buying decision making with regard to your client’s products or services.

[Explain - Set out in detail the meaning of something, with reasons. More difficult than describe or list, so it can help to give an example to show what you mean. Start by introducing the topic then give the ‘how’ or ‘why’.]

P1.2 Explain the organization of the advertising and promotions industry. 1.Organization of the advertising industry in relation to the client has been explained by considering the following: (a)Advertising agencies;

(b)Marketing agencies;
(c)Creative agencies,
(d)Media planning and buying agencies.

[Explain - Set out in detail the meaning of something, with reasons. More difficult than describe or list, so it can help to give an example to show what you mean. Start by introducing the topic then give the ‘how’ or ‘why’.]

P1.3 Assess how promotion is regulated
1.The following regulations for promotion have been briefly explained: (a) Consumer Protection From Unfair Trading Regulations;
(b)Sale of Goods Act;
(c)Supply of Goods and Services Act;
(d)Distance Selling Regulations;
(e)Consumer Credit Act;
(f)Data Protection Act.
2.A brief conclusion has been drawn, with evidence or reasons, stating whether or not...
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