Advertising and Mass Media

Chapter one review questions
1: Culture is defined as the symbols of expression that individuals, groups and societies use to make sense of daily life and to articulate their values. Mass media is the cultural industries the channels of communication that produces and distributes songs, novels, newspapers, moves internet service and other cultural products to large numbers of people. Mass communication is the process of designing cultural messages and stories to develop them into large and diverse audiences through media channels. All three gives us a form of information of what is going on in today’s society.
2: The rise of consumer culture and the growth of industry because things change year to year with how we get information.
3: The linear model of mass communication is the influential models of how a mass medium actually communicates messages and meanings. This process also allows for feedback. The linear model of mass limitations is some of the messages doses not move smoothly from a sender point. Words and images may spill into each other crisscrossing the flow of everyday life.
4: Newer forms of media seem to threaten status quo values by causing conflict among the people for an example populist politicians often tell stories and run big ads that criticize corporations and political favorites.
5: Critics and audiences took for granted hierarchy of culture placing supposedly superior products at the top and inferior ones at the bottom. Skyscraper model of culture strengths actually depends on our preference on the taste of the masses. Limitations are in which ways we view and discuss culture today.
6: The map model culture is an ongoing process rather than a vertically organized hierarchy allows us to better account for our diverse and individual tastes. The map model culture strengths it gives us a more complex way in direction than the skyscraper does. Limitations, appreciates a range of cultural experiences without necessarily ranking the experiences.
7: The chief differences between modern and post modern values are, Modern values has four major features that resonate with change on the other hand post modern values does not . 8: The five steps in the critical process are description, analysis, interpretation, evaluation and engagement. Interpretation is the most difficult it demands an answer to the “so what” question.
9: The differences of cynicism and criticism it depends on the experience of our culture and the impact that mass media has on our lives.
10: critical process is important by keeping an open mind trying to understand the specific cultural forms we are critiquing and acknowledging the complexity of contemporary culture.

chapter 2 review questions

1: Internet became increasingly interactive by 1990 allowing immediate two way commutation and one too many communications by 2000 the internet was the internet was a multi media source for both information and entertainment as it quickly became an integral part of our daily life’s . 2: The internet originated as a military – government project with national security as one of its goals.
3: The worldwide web works by allowing a text data linking feature also known as Html the written code so different computers with different operating systems can communicate easily.
4: Internet service providers web browsing email directory searching engines they all provide users with access to the internet to make it more useful.
5: Media convergence distinguishes a different phase in mass media by digital communication.
6: Digital communication has made media convergence possible by merging of content in mass media.
7: Some of applications are attractive to large media corporations because much more rapid and combust environment because of the music television newspapers and movies coexist.
8: The major players vying control on the internet are regional long distance phone companies and cable operators.
9: Advertising on the internet is easier to access and has a different spread over the internet including social networking sites email and im. This information has made internet advertising the most targeted kind of advertising in the history of mass communication.

10: The major alternative voices on the internet are open source soft ware and digital archiving.
11: The security of personal and private information the appropriateness of on line materials and accessibility of the internet.

12: The online content is considered inappropriate is sexually explicit imagery.
13:Digital divide refers to the growing contrast between the information haves those who can afford to purchase computers and pay for internet services and the information have not’s those who may not be able to afford a computer or pay for internet service .
14: The internet can make democracy work better through mass customization.
15: The challenges to making the internet more democratic it’s increasing of commercialization.

Chapter11 Review Questions
1: The first agents served us as Americans, brought information into paper form with news weather and other important information known today as the newspaper.
2: Packaging and trademarks influenced advertising letting manufacturers establish a special identity for their products separate from their competitors.
3: Patent medicines and department stores figured so prominently in advertising in the late 1800s it accounted for half of the revenues taken in by ad agencies.
4: Advertising played a big role by the numbers of ads available for the consumer to see.
5: The influences that visual culture exerted on advertising where through ad rich magazines.
6: Mega agencies, provides a full range of services from advertising and public relations to operating their own in house radio and t v production studios. Boutique agencies offered more personal services prospered by innovative and campaigns increasing profits from t v accounts.
7: The major divisions at most ad agencies are account planning creative development media coordination and account management. The function of each department is to provide support accuracy.
8: The occasional tension between the research and creative departments the research department does more investing into the information like interviewing on the flip side creative comes up with its own ideas to put together information rather than investigate the outcome.

9: The common persuasive techniques used in advertising work by creating ads to lure the public’s attention and to attract consumers.
10: The association principle works by it’s a persuasive technique that is used in most consumer ads. It’s an effective way to put ads out there for items on the market that the consumer can evaluate.
11: The disassociation corollary is a response to corporate mergers and public skepticism toward personal and large companies.
12: Commercial speech is any print or broadcast expression for which a fee is charged to organizations and individuals buying time or space in the mass media.
13: The four serious contemporary issues regarding health and advertising are eating disorders, tobacco, alcohol, and prescription drugs. These issues are all controversial because of the harmfulness behind them.
14: Product placement is buying space or placing ads in movies the 2008 movie iron man featured product placements from Burger King, also in 2008 McDonald’s placed its ice coffee on the set of the local morning news shows on stations owed by the Meredith Corporation.
15: The aspect of internet advertising concern privacy advocates by targeting users that may have no need for example younger users seeing ads that promote tobacco use or alcohol use.
16: Some of the major issues involving political advertising are persuading the public to adopt a particular view point it gives a tad bit of untruthfulness to win over the user.
17: The role that advertising plays in democratic society is the more the campaign ads out there to view may have a better out come.