Advertising and Human Behavior

Topics: Experiment, Body mass index, Nutrition Pages: 2 (1344 words) Published: October 26, 2014

Rupi PaddaPsychology 100
Cohort 14
Assignment 1
Advertising and Human Behavior
Word Count: 1,232
Picture this: A juicy robust beef patty infused with creamy Swiss cheese and topped with mouth-watering sautéed onions. However, one must not forget about the thick cut apple wood smoked bacon, crisp fresh lettuce and vine ripe tomatoes. All of this served in between a golden brown sesame bun toasted to perfection with a generous layer of our signature sauce. After reading this, one must be tempted into getting their hands on this succulent burger. “We eat with our eyes first” is a popular quote and although the reader had to imagine the burger, the descriptive language painted an image of the most mouth-watering sandwich; therefore making the reader want to consume this imaginary burger. Knowing that humans operate this way, fast food industries and corporations invest millions of dollar in just marketing their food through media and advertisements. This paper will look at an article written by Taylor and Francis who researched if food advertising tempted individuals to consume more; a study that was conducted at Yale University looking at the effects of television food advertising on peoples eating behaviors, and a similar study done on links between television and behavior in the Introduction to Psychology text by Charles Stangor. “Does food advertising make us eat more” written by Taylor and Francis is an article that raises questions in regards to food exposure and the effects it has on peoples eating habits. There were two experiments conducted in this study. The first study group consisted of females with an average BMI (body mass index). They then split this group into two: an experimental group and a controlled group. The experimental group watched a mixture of food and none-food related advertisements, where as the controlled group just watched none-food related advertisements. Then both of the groups were asked to complete a sheet that consisted of a...

References: Harris, J. L., Bargh, J. A., & Brownell, K. D. (2009). Priming Effects of Television Food Advertising on Eating Behavior. Health Psychology. doi:10.1037/a0014399
(Harris, Bargh, & Brownell, 2009)
Stangor, C. (2013). Introduction to psychology. Retrieved from
(Stangor, 2013)
Taylor & Francis. (2014, August 27). Does food advertising make us eat more?. ScienceDaily. Retrieved October 20, 2014 from
(Taylor & Francis, 2014)
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