Preview

Advertising and Communication: A New Baby Powder

Good Essays
Open Document
Open Document
4005 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Advertising and Communication: A New Baby Powder
Final assignment – Timothy DUHEM

Advertising & Communication

Baby powder

Class 2B January 2012

Summary

Define the product : Baby powder

What is its function?
What problem or opportunity does it solve?
What is its name/brand?
The width of Freshness’ impact

Audience
Secondary Targets
Main needs
How to spread the Freshness trend?

What Marketing trends to use?

Though what means of communication?
Main problems:

What regulatory or trade association issues or restrictions?
Freshness’ final campaign

Bibliography Pre-seminar Assignment

I. Define the product : Baby powder

Baby powder is a powder that’s meant to keep a baby’s skin soft and smooth. It has many characteristics such as avoiding irritating friction for example. Babies usually have a lot of irritating friction due to clothes and nappies rubbing against the skin and folds of skin. Baby powder is made of millions of tiny slippery plates that glide over each other eliminating friction this gives a fresh and comfortable skin. Usually, parents use the baby powder on the child after a bath and after a nappy change for the baby to feel as comfortable as possible. There is no problem in using the product every day, because all the baby powders (or most of them at least) are Hypoallergenic, allergy and dermatology tested, and pediatrician tested along with having a clean and fresh scent.

The baby powder prevents soreness, but in recent years, this tradition has not been as popular because of its main ingredient, talc which has been considered as being possibly carcinogen. Other baby powders not using talc have synthetic fragrances which can be irritating to a baby’s sensitive skin.

The baby powder that is need nowadays is organic baby powder, made with fresh products such as lavender, or different herbs that would not have a very aggressive smell for the babies to feel the most comfortable.

What is its function? Baby powder



References: Parent company : Cadum 2 or 3 key features of the product or service: Specific for delicate skin – Prevent soreness – high quality product (cadum’s experience since 1907) - approved by dermatologist

You May Also Find These Documents Helpful

  • Good Essays

    Babies are a little different when skincare is involved. Their nappies must be changed regularly to prevent infection, and the skin must be moisturised well. It is important that we speak with parents about each child as some children may have allergies or skin conditions such as eczema. This may lead to them only able to use certain skin products and not being able to use soap. Personal hygiene and care are important to the child’s development when growing up.…

    • 914 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Breastfeed or Bottle-Feed?

    • 1162 Words
    • 5 Pages

    -Each mother's breast milk is made especially for their own newborn. It contains all the Vit., Min. & iron that your baby needs( where as bottle milk has as little as 5-10% of all vit., min., & iron that are used by your baby.) Breast milk also continues to chg. as your baby grows to meet the changing needs of your infant, no formula is capable of such a chg. Breast milk contains protecting agents to help insure your baby's health, these agents (WBC's and immunoglobins) help fight DZ and INF.…

    • 1162 Words
    • 5 Pages
    Good Essays
  • Good Essays

    When making formula milk I boil fresh water in the kettle, let it cool down for a while but for no more than half an hour. Once it is cooled I would put the boiled water in the bottle first and add the required amount of powder. When using the hot water this will kill any harmful bacteria in the powder before it is served to the baby. If the bottle then needs further cooling down I would put it under a cold running tap with the cap tightened until ready for feeding…

    • 998 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Infants and newborns are often prone to various allergies from food to laundry detergent. The American Academy of Pediatrics writes that breastfeeding is the optimal nutrition for infants, and has the lowest rate of allergy related symptoms.…

    • 3417 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Bazzle Baby Case Study

    • 335 Words
    • 2 Pages

    Bazzle Baby is a retailer of fashionable, safe and functional products for babies and toddlers. The company offers a wide range of bibs for babies. The Bazzle Baby brand was started in 2012 by MAD product innovations to expand its production in to the baby and toddler products market. The company only the most light and chemical-free materials in its products so as to ensure minimum to no irritation on babies’ skins. All products are not only tested in the laboratories to ensure safety and quality but also by parents. The company believes in ensuring that all products are completely safe and that they do not contain any harsh chemicals that could damage the soft and delicate skin of babies. All their products are designed…

    • 335 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Breastmilk is catered to each individual baby and can change day to day to adjust to the baby's needs. When breastmilk first comes out it is called colostrum, This colostrum is very high in protein and helps with protecting babies from infections. Many hospitals…

    • 438 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Breastfeeding is frequently referred to as perfect food for digestive system of the baby. Breast milk contains components such as protein, lactose, and fat, which are easily digestible by the immature digestive system of the baby. Infants that fed on breast milk have less difficulty with digestion than babies fed on formula. Breast milk seems to be easily digested, which implies that breastfeed babies have fewer diarrhea instances. Breast milk also comprises of various minerals and vitamins required by the newborn, including vitamin D produced by the skin. Nevertheless, exposing the newborn to the sun might increase the risk of skin…

    • 1330 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Adena Surabian

    • 197 Words
    • 1 Page

    In today’s growing market demand for babies and kids hair/skincare products a mother so an opportunity to develop a products for her kids sensitive skin. Adena Surabian created, developed a wellness line of solutions for her kids as well as all babies and kids with skin concerns. Throughout her many years in sales, marketing and executive management this gave her the networking, marketing and consulting experience to promote a new product brand.…

    • 197 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    pillows in your baby’s crib. Avoid puffy under padding such as lambskin or quilts. Do not…

    • 845 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Despite the financial woes that most parents are experiencing, there is no stopping them in giving nothing but the best for their kids. When it comes to buying baby products, many parents are willing to shell out a huge amount of money just for their kids to experience the best. They do not mind investing on expensive items if they know it would help in the development and growth of their babies. However, they only willing to spend much on items that they would last for a long time. Given the number of options when it comes to baby products, it has become harder for parents to choose the best for their babies. One important baby product that parent should not neglect are toys. Now, parents can choose from a number of toys that help in the…

    • 495 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Case Johnson and Johnson

    • 309 Words
    • 2 Pages

    + Product (Face powder in a “compact” with puffs that bear gold lettering) appeals as cosmetic to young adults, giving them a sense of a grown-up…

    • 309 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    "It 's Natural, But Is It Safe?" Parenting Early Years 25.9 (2011): 32. Health Source – Consumer…

    • 2151 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Apply medicines only as directed by your baby’s health care provider. Do not use any other baby oils, lotions, or ointments unless you are instructed to do that. They may make the acne worse.…

    • 526 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Breast Milk. Breast milk is easily processed by the infant's digestive system and helps to prevent allergies. Unlike cow's milk, breast milk leaves an acid residue in the bowel and prevents the growth of harmful bacteria. Breastfed babies usually do not suffer from constipation, provided there is an adequate supply of milk. For the first few weeks, bowel movements may…

    • 519 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Anmum’s milk powder contains higher sources of protein which is 16.3g per 100g of powder compared to Sustagen’s milk powder which has 14.8g per 100g of powder. Protein is important for toddlers because walking requires protein to power muscles, and brain cells need this nutrient to learn speech and language skills. Besides, we found that Anmun’s milk powder contains taurine, casein , yogurt and nucleotide. Taurine is an organic acid widely distributed in animal tissues.It is essential for cardiovascular function, and development and function of skeletal muscle, the retina and the central nervous system. Casein is the name for a family of related phosphoproteins. Casein commonly found in mammalian milk, making up 80% of the proteins in cow milk and between 20% and 45% of the proteins in human milk. It’s help to build lean muscle tissue. Yogurt is a fermented milk product produced by bacterial fermentation of milk. Yogurt containing live cultures has been found effective in a randomized trial at preventing antibiotic-associated diarrhea.[34]Yogurt contains varying amounts of fat.Yogurt with active cultures helps the gut, may discourage vaginal infections, and may help one feel fuller.Nucleotides are essential for the proper functioning of the immune system, for cell repair after injury or disease and for helpingprevent disease which is benifical for toddlers.…

    • 333 Words
    • 1 Page
    Good Essays