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Topics: Target market, Inflation, Target audience Pages: 3 (1977 words) Published: October 27, 2014

Introduction
WaterAid is an international non-governmental organisation or company which have works in 27 countries around the world to focus exclusively on improving poor people’s access to safe water, sanitation, and hygiene. WaterAid do have many work of pacific and campaign globally with many partners to realise the waterAid vision of world where everyone can access to these basic needs of human rights which are having safe water. Learning Objective

Understanding of how to use the imc matter in the WaterAid campaign Understanding the process of imc work and how to evaluate it Understanding how the imc advertising work on the campaign

The Situation Analysis
2.1 Industry Review
The WaterAid none governmental organisation provide safe water to all the poor countries and having a lot of donation campaign around the world to collect the funds from the donors. Other than that, the mission of WaterAid is to transforms lives by improving access to safe water, sanitation and hygiene in the world’s poorest communities. Yet, the WaterAid are also facing a lot of problem to collect the funds from the donor because of the indirect competitors such like the world wildlife fund(WWF) which is also an international none governmental organisation that also collecting funds from the donor all around the world. Because of the WWF the WaterAid face the problem of less amount donor that donates the funds to the Water. 2.2 WaterAid Ensures

WaterAid enables the world’s poorest people to gain access to sanitation and safe water. Organized with improved hygiene, these basic human rights support education, health and livelihoods, to forming the first critical step in overcoming shortage of safe water. WaterAid work with local partners, who understand local issues, and provide them with the skills and maintenance to help publics set up and manage practical and supportable projects that meet their real needs. Next WaterAid also work locally and internationally to change...

References: WaterAid, (2013) Annual report of WaterAid, (available) {online}, http://www.wateraid.org/~/media/Files/Australia/Australia%20Annual%20report%202013%20FINAL.pdf (26/6/2014)
Trading Economic, (2014), Australia inflation, (available) {online} http://www.tradingeconomics.com/australia/inflation-cpi (26/6/2014)
Trading Economic, (2014), Zimbabwe inflation, (available) {online} http://www.tradingeconomics.com/zimbabwe/inflation-cpi (26/6/2014)
Mary Foster Agnes Meinhard, (2006), An Exploratory Study of the Differences in Age Chorts, (available) {online} http://www.ryerson.ca/~cvss/WP05.pdf (26/6/2014)
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