Topics: Advertising, Promotion and marketing communications, Marketing Pages: 4 (1647 words) Published: March 17, 2014
Advertising is an evolution of techniques and human interaction and is helped with the technological advances and the creation of consumer and customer’s relations; I believe that advertisement has created awareness in the new advanced world we live in that connects all the people. I will discuss the advertisement piece throughout the essay and emphasize its aspects throughout the research done the advertisement I chose is about BP, it is a multinational company that provides oil and gas. It is known to be one the strongest and most trusted companies in the whole world due to the hefty amount of shares in the world economy and the large revenue it produces every year. An employee that works in the company promotes BP graduate program. Laston does the advertisement; he works in the Procurement and Supply Chain Management. Laston promotes the graduate program by talking about his own experience. He was recruited normally through regular process and now he is in the place where he feels appreciated. He came through the normal recruitment cycle and he is one of many that talked about their experience in this BP campaign to promote the graduate program. BP in the advertisement asks the viewers if they are up for the challenge to become part of the graduate program. Advertisements has transformed in the past years into interaction between the customer and the producer which allows for more efficient results with a variety in the target audience reached.

The AIDA model can be applied for this advertisement, the advertisement attracts attention by beginning with a powerful statement which states that “ everything we do in the society depends on how much energy we have, it underpins the growth of the economy worldwide”. By getting Laston in the picture and stating that he has applied in a normal procedure and talking about how he developed gains the interest of the viewer and helps the viewer listen to a trusted source about his experience in the company. As...
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