Advertising
Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s
1. N.Prabakaran (Resource Scholar, Dept.of Business Administration, Annamalai University)
2. Dr.S.K.Nagarajan (Assistant Professor, Dept of Business Administration, Annamalai University)
E-mail:prabamba87@gmail.com,naga_skn@yahoo.com
Abstract – In these modern days, the marketing manager’s are able to find new techniques and tools of promoting the product. But advertising should be the appropriate tool which can easily reach the product towards the consumers. More or less so many methods of sales promotion can be identified, it is the correct method of promotion the products in a efficient and economic way. Hence the researcher attempts to analyze the influence of advertising on sales promotion in this paper. This is discussed in detail in this paper.
Keywords: Advertising, objectives of advertising, merits and criticism of ad, advertisement decisions, advertisement strategy.
1. Introduction:
Advertising is the poetry of marketing. It is the most observable face of marketing. Though marketing managers spend a lot of time in marketing research, product development, and boardroom planning on marketing, what the customer confronts in actual life is advertising. Advertising also offers a glamorous and interesting career among the possible options as marketing careers and is often the most talked about subject in marketing. We will discuss various issues in advertising and also how to plan for an advertising program.
2. Literature review:
The Oxford Dictionary explains advertising as ‘to make an announcement in a public place, describe or present goods publicly with a view to promoting sales’. The word advertising is derived from a Latin word Advertere which means to turn (the mind) to. According to American Marketing Association(1960) defined advertising as “any paid form of non-personal
1. N.Prabakaran (Resource Scholar, Dept.of Business Administration, Annamalai University)
2. Dr.S.K.Nagarajan (Assistant Professor, Dept of Business Administration, Annamalai University)
E-mail:prabamba87@gmail.com,naga_skn@yahoo.com
Abstract – In these modern days, the marketing manager’s are able to find new techniques and tools of promoting the product. But advertising should be the appropriate tool which can easily reach the product towards the consumers. More or less so many methods of sales promotion can be identified, it is the correct method of promotion the products in a efficient and economic way. Hence the researcher attempts to analyze the influence of advertising on sales promotion in this paper. This is discussed in detail in this paper.
Keywords: Advertising, objectives of advertising, merits and criticism of ad, advertisement decisions, advertisement strategy.
1. Introduction:
Advertising is the poetry of marketing. It is the most observable face of marketing. Though marketing managers spend a lot of time in marketing research, product development, and boardroom planning on marketing, what the customer confronts in actual life is advertising. Advertising also offers a glamorous and interesting career among the possible options as marketing careers and is often the most talked about subject in marketing. We will discuss various issues in advertising and also how to plan for an advertising program.
2. Literature review:
The Oxford Dictionary explains advertising as ‘to make an announcement in a public place, describe or present goods publicly with a view to promoting sales’. The word advertising is derived from a Latin word Advertere which means to turn (the mind) to. According to American Marketing Association(1960) defined advertising as “any paid form of non-personal
References: 5. Balasubramanian, Siva K.(1994), “Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues,” Journal of Advertising 23,4. 7. Colford, Steven W.(1994), “Policing of Gun Ads Draws Blank,” Advertising Age,July7,14.