Advertisement Questions: A Comparative Analysis Of Advertising
Choose two of the ads provided to complete a detailed analysis. Think about what product is being sold, and how the product is being marketed. Respond to the questions below for the ads of your choice.
Advertisement 1
Step 1: Make Observations
Think of five adjectives to describe the ad.
Triumphant
Powerful
Hopeful
Inspirational
Motivational
Look at the ad and evaluate its aesthetics:
What figures are depicted in the ad? If there are figures in the ad (people, animals), what are they like? Consider factors such as facial expressions, hairstyles and hair colour, body shape and body language, clothes, age, sex, race, ethnicity, occupation, relationships, and so on.
There is a white teenager that appears obese. He is running because he …show more content…
How do they make these aspects stand out? Why does the ad focus on these aspects?
What colors are used? Are they bright? Black and white? Contrast? Why?
If the ad has text, how does it look? What kind of font is used? How big is the text? What does it say?
Step 2: Mood
What is the general mood that is created by this ad?
What feelings does it stimulate?
What basic appeal is it making to the audience?
Step 3: Determine the Purpose of the Ad
Remember that the purpose of an ad is always to sell or promote the product!
What product/idea is being sold?
Do you find the product appealing? Why or why not?
What is the target audience?
What feelings or emotions is the ad trying to associate with the product? Did it work? Why or why not?
What persuasive techniques do you see in the ad? Provide specifics.
Does the ad appeal to ethos, pathos, or logos? How?
Step 4: Digging Deeper
Look beyond the emotional appeal to find out what the ad really says (or doesn’t say) about the product. What is the hidden message?
What information do you need to make sense of the ad? Does it allude to certain beliefs? Is it a reflection of a certain lifestyle? Does it assume information and knowledge on the part of a person looking at the
Advertisement 1
Step 1: Make Observations
Think of five adjectives to describe the ad.
Triumphant
Powerful
Hopeful
Inspirational
Motivational
Look at the ad and evaluate its aesthetics:
What figures are depicted in the ad? If there are figures in the ad (people, animals), what are they like? Consider factors such as facial expressions, hairstyles and hair colour, body shape and body language, clothes, age, sex, race, ethnicity, occupation, relationships, and so on.
There is a white teenager that appears obese. He is running because he …show more content…
How do they make these aspects stand out? Why does the ad focus on these aspects?
What colors are used? Are they bright? Black and white? Contrast? Why?
If the ad has text, how does it look? What kind of font is used? How big is the text? What does it say?
Step 2: Mood
What is the general mood that is created by this ad?
What feelings does it stimulate?
What basic appeal is it making to the audience?
Step 3: Determine the Purpose of the Ad
Remember that the purpose of an ad is always to sell or promote the product!
What product/idea is being sold?
Do you find the product appealing? Why or why not?
What is the target audience?
What feelings or emotions is the ad trying to associate with the product? Did it work? Why or why not?
What persuasive techniques do you see in the ad? Provide specifics.
Does the ad appeal to ethos, pathos, or logos? How?
Step 4: Digging Deeper
Look beyond the emotional appeal to find out what the ad really says (or doesn’t say) about the product. What is the hidden message?
What information do you need to make sense of the ad? Does it allude to certain beliefs? Is it a reflection of a certain lifestyle? Does it assume information and knowledge on the part of a person looking at the