Advertisement 'Parliament Lights: The Perfect Recess'

English 112 In the advertisement “Parliament Lights: The Perfect Recess”, I found that the three most important appeals of the advertisement are the need for affiliation, the need to escape and the need for sex. However, the one that appeals the most when looking at this advert is ultimately the need to escape. In the advert, there looks to be a couple outside a luxurious place full of wonders relaxing on the beautiful view and it looks as though they have found the perfect place to relax and escape from reality. Even the cigarette brand’s motto of “perfect recess” applies to this picture. In terms of the way this advert appeals to the society, it is successful to throw people’s attention away from the main fact that