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Amber Green
English 102
03/15/2014
First Draft
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Advertising is a very interesting topic because there are different ways that you can look at it. Advertising is a set of communications or activities used to influence and persuade consumers to adopt products and services. First, let me start off by defining advertising. The transfer of advertising attempts to transfer people’s feelings about one topic or product to another topic or product. When looking at advertising, try to look at it from a transfer point of view. According to Lina Trejos, a blogger for Rambo Marketing, she states that “Whenever I see a celebrity in an ad, all I focus on is the celebrity, not the product being advertised or even the ad message”. So if this is true about most consumers, is it true that companies are using celebrities to sell their products but, in today’s society, the transfer of advertisement through celebrities is overpowering the actual item being sold. An unknown author stated that “I will admit that when a celebrity gets a perfume named after her, I become curious to see how it smells. The celebrities with perfumes are often gorgeous and talented, so you would assume that the fragrances must smell just as glamorous and wonderful”. This is an example of how the consumer don’t care about the item being sold. They figure that just because a celebrity advertises it or has it, that they have to have it too; even if it is stinky perfume. Sometimes, they do. Other times, they smell like cheap dollar store cologne, which is more akin to cleaning products than to fragrances you would want to wear.
There are different types of celebrity advertisements, Marketing Types, Celebrity Advertising, Celebrity Endorsements, Celebrity Celebrities, and Celebrity Spokesperson but the one that I am going to talk about is basic celebrity advertisement. According to Investor words.com in an article entitled “Celebrity Advertisement” the article states that, “The use of
English 102
03/15/2014
First Draft
Advertisement
Advertising is a very interesting topic because there are different ways that you can look at it. Advertising is a set of communications or activities used to influence and persuade consumers to adopt products and services. First, let me start off by defining advertising. The transfer of advertising attempts to transfer people’s feelings about one topic or product to another topic or product. When looking at advertising, try to look at it from a transfer point of view. According to Lina Trejos, a blogger for Rambo Marketing, she states that “Whenever I see a celebrity in an ad, all I focus on is the celebrity, not the product being advertised or even the ad message”. So if this is true about most consumers, is it true that companies are using celebrities to sell their products but, in today’s society, the transfer of advertisement through celebrities is overpowering the actual item being sold. An unknown author stated that “I will admit that when a celebrity gets a perfume named after her, I become curious to see how it smells. The celebrities with perfumes are often gorgeous and talented, so you would assume that the fragrances must smell just as glamorous and wonderful”. This is an example of how the consumer don’t care about the item being sold. They figure that just because a celebrity advertises it or has it, that they have to have it too; even if it is stinky perfume. Sometimes, they do. Other times, they smell like cheap dollar store cologne, which is more akin to cleaning products than to fragrances you would want to wear.
There are different types of celebrity advertisements, Marketing Types, Celebrity Advertising, Celebrity Endorsements, Celebrity Celebrities, and Celebrity Spokesperson but the one that I am going to talk about is basic celebrity advertisement. According to Investor words.com in an article entitled “Celebrity Advertisement” the article states that, “The use of