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The high sales of popular reflect the power of the advertising but not real need of the whole society in which they sell. To what extent do you agree or disagree with this statement?
In contemporary society, the sales of well-liked consumer goods are increasing at a staggering rate. However, some people believe that this phenomenon is caused by the power of advertising instead of real demand of the society.
There are mainly three reasons for this point of view. To start with, advertisements offer consumer all-rounded introduction of products. Different forms of advertisement, such as TV commercials, print advertisement and posters in public place, provide people with graphic details of goods, which creates an image of reliability to consumers. Additionally, some advertisements exaggerate the function of products immeasurably, which mislead people to buy unnecessary goods. Confronted with competition, the companies adopt distinct advertisement campaigns to promote their products and attract consumers. Thus it is not uncommon that some sellers, to maximize the profit, blow the products out of all proportions. Moreover, some sellers even use fraudulent advertisement to force people to buy the things. For instance, increasing internet frauds and TV commercials that promotes the unqualified products with an extremely high “discount”.
Nevertheless, despite the proliferation of advertisement, it would be unjustified to attribute the increase of sale solely to the advertising. In contrast, the growing figure reflects an increasing demand of the whole society as well. Firstly, affordability has been enormously enhanced by the rise of income as well as extensive spread of credit card. Consumers in this time and age, not only buy goods for living, but also for entertainment and investment. Besides, development of technologies largely augments productivity, which provides much more goods in the market than before. Alongside with the advance of transportation means,
In contemporary society, the sales of well-liked consumer goods are increasing at a staggering rate. However, some people believe that this phenomenon is caused by the power of advertising instead of real demand of the society.
There are mainly three reasons for this point of view. To start with, advertisements offer consumer all-rounded introduction of products. Different forms of advertisement, such as TV commercials, print advertisement and posters in public place, provide people with graphic details of goods, which creates an image of reliability to consumers. Additionally, some advertisements exaggerate the function of products immeasurably, which mislead people to buy unnecessary goods. Confronted with competition, the companies adopt distinct advertisement campaigns to promote their products and attract consumers. Thus it is not uncommon that some sellers, to maximize the profit, blow the products out of all proportions. Moreover, some sellers even use fraudulent advertisement to force people to buy the things. For instance, increasing internet frauds and TV commercials that promotes the unqualified products with an extremely high “discount”.
Nevertheless, despite the proliferation of advertisement, it would be unjustified to attribute the increase of sale solely to the advertising. In contrast, the growing figure reflects an increasing demand of the whole society as well. Firstly, affordability has been enormously enhanced by the rise of income as well as extensive spread of credit card. Consumers in this time and age, not only buy goods for living, but also for entertainment and investment. Besides, development of technologies largely augments productivity, which provides much more goods in the market than before. Alongside with the advance of transportation means,