Adverdising Article
This article was downloaded by: [Macquarie University] On: 31 March 2013, At: 22:34 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK
Journal of Advertising
Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/ujoa20
Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
Sheila L. Sasser & Scott Koslow a b a b
College of Business, Eastern Michigan University
Waikato Management School, University of Waikato, Hamilton, New Zealand Version of record first published: 04 Mar 2013.
To cite this article: Sheila L. Sasser & Scott Koslow (2008): Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda, Journal of Advertising, 37:4, 5-20 To link to this article: http://dx.doi.org/10.2753/JOA0091-3367370401
PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-and-conditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.
DESPERATELY SEEKING ADVERTISING CREATIVITY
Engaging an Imaginative “3Ps” Research Agenda
Sheila L. Sasser and Scott Koslow ABSTRACT: An overview and
Journal of Advertising
Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/ujoa20
Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
Sheila L. Sasser & Scott Koslow a b a b
College of Business, Eastern Michigan University
Waikato Management School, University of Waikato, Hamilton, New Zealand Version of record first published: 04 Mar 2013.
To cite this article: Sheila L. Sasser & Scott Koslow (2008): Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda, Journal of Advertising, 37:4, 5-20 To link to this article: http://dx.doi.org/10.2753/JOA0091-3367370401
PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-and-conditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.
DESPERATELY SEEKING ADVERTISING CREATIVITY
Engaging an Imaginative “3Ps” Research Agenda
Sheila L. Sasser and Scott Koslow ABSTRACT: An overview and
References: The Journal of Advertising Poels, Karolien, and Siegfried Dewitte (2008), “Getting a Line on Print Ads: Pleasure and Arousal Reactions Reveal an Implicit Advertising Mechanism,” Journal of Advertising, 37 (4), 63–74 19 ——— (1999), “360° of Creative Risk,” Journal of Advertising Research, 39 (January/February), 39–50