Advantages and Disadvantages of Social Media

Topics: Nigeria, Election, Social media Pages: 20 (6173 words) Published: August 19, 2013
Tracking Social Media
The Social Media Tracking Centre and the 2011 Nigerian Elections

Shehu Musa

Yar’Adua Foundation

About the Authors
Dr. Judith Burdin Asuni is the Executive Director of Academic Associates PeaceWorks, a Nigerian NGO working in the fields of conflict management, peace and development and peace education. Dr. Asuni has researched and written extensively on conflicts in Nigeria, particularly in the Niger Delta. AA PeaceWorks has established a social media team to engage Nigerian youth on their participation in building a better Nigeria. Mrs. Jacqueline Farris serves as Director General of the Shehu Musa Yar’Adua Foundation and is also responsible for development of the Foundation’s programmes which focus on public policy, research, education and charitable activities. Mrs. Farris co-edited Nigeria at Fifty: Contributions to Peace, Democracy & Development with Professor Attahiru Jega, Chairman of INEC, as well as the official biography of late Shehu Musa Yar’Adua.

About The Social Media Tracking Centre
Mr. Amara Nwankpa, an IT professional and member of the Enough is Enough coalition led a group of young tech savvy volunteers to explore how social media platforms worked during the 2011 Nigerian election period; what trends developed; possible course corrections and what groups could learn from one another’s experience. This report documents an unusual story of cooperation among civil society groups and individuals, INEC, foreign partners and Nigerian government agencies. It includes extracts from Mr. Nwankpa’s power point presentations at weekly briefings.


Tr a c k i n g S o c i a l M e d i a
The Social Media Tracking Centre and the 2011 Nigerian Elections

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Introduction Establishment of The Social Media Tracking Centre Patterns of the Use of Social Media Traditional Media and Social Media Other Examples Big Stories In Social Media Accuracy of Reports Via Social Media Advantages and Disadvantages of Social Media In The 2011 Elections New Media In Politics Recommendations


As a result of renewed confidence in the Independent National Electoral Commission (INEC), the April 2011 Nigerian elections were optimistically anticipated to be a marked improvement over the discredited 2003 and 2007 elections. The recently appointed INEC Chairman, Professor Attahiru Jega, a respected academic and principled activist, had completed a largely credible registration exercise and a higher proportion of the population was expected to participate in the election process. The INEC Chair encouraged the citizenry to not only cast their vote but protect that vote by remaining behind at the polls to witness counting procedures. The Canadian High Commission sponsored a one-day roundtable on March 4, 2011 entitled “Promoting Two Way Communication between INEC and its Stakeholders”. The roundtable was organized by the Shehu Musa Yar’Adua Foundation and Enough is Enough (EiE), a coalition of Nigerian youth organizations, to address strategic communication issues in order to better ensure transparency and encourage public participation in the election process. Facilitated by Dr. Judith Burdin Asuni, Executive Director of AA PeaceWorks and Mrs. Jacqueline Farris, Director General of the Yar’Adua Foundation, the roundtable featured four presentations: social media, websites, informal networks, and incident reporting systems. INEC was well represented at the roundtable, at the end of which Dr. Mohammed Kuna, Special Assistant to the Chairman, asked EiE to assist INEC with the development of their strategic communications network. Volunteers from EiE, embedded within INEC, established a social media structure to allow for open interaction with election stakeholders, including setting up facebook, twitter and youtube platforms. This was done within five days, significantly strengthening the organization’s capacity throughout the election period. Several civil...
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