advanced topics
Course code
GRAV009
Course title
Advanced Topics in International Marketing
Type of course
Compulsory
Level of course
Graduate
Department in charge
Graduate school
Year of study
1
Semester
2
Number of credits
6 ECTS;
36 hours of class work, 126 hours of self-study
Lecturer
Prof. Dr. Hemant Merchant
Email of the lecturer
hemant.merchant@yahoo.com
Prerequisites
Marketing, International Marketing;
Programme requirements (pre-reading)
Form of studies
Consecutive (Evenings & Online)
Teaching language
English
st nd COURSE ANNOTATION
This course is designed to facilitate a more “applied/practical” understanding of contemporary issues facing companies who market (or intend to market) their products/services across national boundaries. The course focuses on real-life challenges that companies encounter in the context of their international marketing function
(broadly defined). In general, these challenges relate to identifying, evaluating, and making tradeoffs across national, organizational, and personal contexts. Thus, we will discuss formulation- and implementation-related challenges as well as generate solutions to ‘international marketing’ dilemmas.
COURSE LEARNING OUTCOMES
Learning Methods: Case discussion; Role plays; Mini-debates; Mini-lectures
Assessment methods: Class participation; Case presentation; Final exam
CLO1. Understand the international marketing environment; Contemplate and analyze international marketing opportunities. CLO2. Gain an understanding of international marketing effort related to the market entry and marketing mix strategies CLO3. Identify, interpret and evaluate information sources related to multinational marketing with the emphasis on information technologies (Internet).
CLO4. Understand the principles of global retail management, such as site location, environmental impacts on retail planning and execution, global sourcing, and others.
GRAV009
Course title
Advanced Topics in International Marketing
Type of course
Compulsory
Level of course
Graduate
Department in charge
Graduate school
Year of study
1
Semester
2
Number of credits
6 ECTS;
36 hours of class work, 126 hours of self-study
Lecturer
Prof. Dr. Hemant Merchant
Email of the lecturer
hemant.merchant@yahoo.com
Prerequisites
Marketing, International Marketing;
Programme requirements (pre-reading)
Form of studies
Consecutive (Evenings & Online)
Teaching language
English
st nd COURSE ANNOTATION
This course is designed to facilitate a more “applied/practical” understanding of contemporary issues facing companies who market (or intend to market) their products/services across national boundaries. The course focuses on real-life challenges that companies encounter in the context of their international marketing function
(broadly defined). In general, these challenges relate to identifying, evaluating, and making tradeoffs across national, organizational, and personal contexts. Thus, we will discuss formulation- and implementation-related challenges as well as generate solutions to ‘international marketing’ dilemmas.
COURSE LEARNING OUTCOMES
Learning Methods: Case discussion; Role plays; Mini-debates; Mini-lectures
Assessment methods: Class participation; Case presentation; Final exam
CLO1. Understand the international marketing environment; Contemplate and analyze international marketing opportunities. CLO2. Gain an understanding of international marketing effort related to the market entry and marketing mix strategies CLO3. Identify, interpret and evaluate information sources related to multinational marketing with the emphasis on information technologies (Internet).
CLO4. Understand the principles of global retail management, such as site location, environmental impacts on retail planning and execution, global sourcing, and others.