Table of Contents
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The report gives an overview of the agile and lean strategies that have been implemented in the MAS holdings, a Sri Lankan private company. The report starts with an introduction to the case study that is under discussion. Furthermore it provides the solutions to different problems that arise from the change process. Demand predictability and unpredictability is explained with an overview of how to deal with the changing condition. First, the lean supply chain strategy is implemented and its behavior on the overall value chain is explained with help of examples. Secondly, the importance of ethical behavior in business development is discussed. Moreover, the advantages that a company can gain strategically by informing the customers about the ethical practices being conducted are also explained. Company profile:
The MAS holdings manufacture a wide variety of fashionable women apparels, leisure wear, sleepwear, undershirts and lingerie. The company also provides swimwear; sports, fabrics and accessories such as lace warp knit fabric, fortitude and elastics in Sri Lanka and works as suppliers for the major brands like Victoria secrets, Marks & Spencer, Nike and GAP. The headquarters of MAS holdings is situated in Colombo, Sri Lanka. The company is privately owned by Amalean family with almost 34,450 employees. It provides the manufactured apparels to the most famous brands from its 21 factories that are located in 10 different countries. (Watson, 2006)
1. Introduction: about case study
The case study about MAS holdings that is currently in review is about how the company is managing the delivery solutions to the global apparel industry. It gives an overview of global textile and apparel industry followed by an overlook of the industry in Sri Lanka where the headquarters are located. Because of low labor cost and different financial incentives given to the labor, there are over 1000 companies related to apparel manufacturing are operating in Sri Lanka. MAS holdings initiated a joint venture with MAST that helped the company to access other markets and prove its manufacturing excellence. One of the major goals of Amalean was to develop such strategies that results in meeting the demands of customers with the ever changing fashion trends. In this regard, the speed and flexibility in the operations were crucial to the success of the business. The company started backward vertical integration in order to keep running the operations in long-run as it was difficult to import raw material from countries like china and UK due to WTO trade restrictions. Another major goal was of information sharing within the company and bringing IT solutions in managing the operations that could provide a competitive edge to the company. The company started the SAP enterprise Resource planning solutions in 1997 and become the world’s fourth apparel manufacturing company to do so. In order to speed up the production process to meet the needs of clients, MAS holdings need to enhance its operations. In this regard it need to figure out that whether lean manufacturing should be implemented in the operations that can produce stable volumes or the company should go into more agile strategy that is difficult to implement for challenging volumes. 2. Unpredictable demand: (r u giving solution or just explaining?)
MAS holdings currently run a business that is fast pace. To cope with the changing needs of the customers, the company must lower its lead time. Apparels industry is a very dynamic industry as the demands change seasonally. In order to gain a competitive edge, the company needs to speed up its communication process within the company as well as outside and it can only be achieved when the company’s IT services are well established without any errors. As the company is...
References: DAILY NEWS (2009), Linking HR to business strategy, 21st December
MAS holdings (2012), Changing perscpective, lean strategy. Available from http://www.masholdings.com/mas_advantage/lean_enterprise.php [Accessed: 11th April 2013]
Nelson, D. (2003), What is lean logistics? [Online] Available from http://www.wisegeek.com/what-is-lean-logistics.htm [Accessed: 10th April 2013].
Sehgal, V. (2010), Supply chain strategy : Lean and agile at the same time ? [Online] October 28, 2010. Available from http://www.supplychainmusings.com/2010/10/supply-chain-strategy-lean-and-agile-at.html [Accessed: 9th April 2013].
Towil, D. & Christopher, M. (2002), the supply chain strategy conundrum: to be lean or Agile or to be lean and Agile? , International journal of logistics research and applications: A leading Journal of supply chain management, Vol 5(3), p. 299-309
Watson, N. (2006), MAS holdings: Strategic Corporate social responsibility in the Apparel industry. Case, U.K :INSEAD
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