Advanced Export Marketing

Topics: International trade, Export, Trade / Pages: 6 (1495 words) / Published: Oct 9th, 1999
Advanced Export Marketing


There are already many federal programs that assist exporters in various ways including Progam for Export Market Development (P.E.M.D.), Canadian
International Development Association (C.I.D.A.) and Canadian Commercial
Corporations (C.C.C.). These programs help exporters secure and enhance access for Canadian goods and services in world markets. They also strengthen Canada's international marketing effectiveness and help promote awareness of export markets and opportunities. These exporting programs also promote Canada's economic, political, security and other interests, both bilaterally and through international institutions. They advise the government on international developments and on the international implications on the domestic policies.

There is a lot of help out there for exporters but new programs should be introduced and old programs should be updated. I will introduce a new program where anybody can apply for help in exporting which will be called " A FOOT
AHEAD "(A.F.A.). A.F.A. will be fully examined and explained in the following report and Iwill also show some very interesting improvements to the existing government exporting program called P.E.M.D.


There are many problems facing Canadian companies in gaining export competiveness. A.F.A. wants to reduce these problems and make it much easier for the exporters to crack the foreign markets. These problems consist of: 1) Lack of market analysis 2) Lack of market strategy 3) Pricing problems - Labour - Transportation cost - Economics of scale - Outdated manufacturing facilities 4) Distance from market (serviceability aspects) 5) Lack of management initiative

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