Adobe Systems

Topics: Portable Document Format, Marketing / Pages: 6 (1364 words) / Published: Sep 5th, 2008
Industry Environment – Adobe’s Strong Position

Adobe comes from a background of technological superiority in the graphic arts and the publishing industry. Success with Postscript - the technology and its marketing has positioned Adobe as the leading supplier to the publishing industry with a large market share. Having leveraged its technological competence in print and publishing to the Internet space, Adobe is poised with commanding market shares here as well. 91% of websites in the world have used Photoshop for their creation and 74% of web design and animation is done with Adobe’s product Illustrator.

Adobe’s Acrobat commands the lion’s share in the e-document segment allowing the creation and exchange of documents created in multiple applications to be viewed, exchanged and printed freely without requirement of native application or platform. The acrobat product can easily be extended from e-document to e-book software. Currently Acrobat is the default standard on the web for online document exchange and the 200 million downloads of the free reader stand testament to that. Acrobat has achieved what you may call the position of DSIR and the main driver for that has been the proliferation of the internet and the value the acrobat product provides in terms of compatibility by allowing free exchange between platforms and applications.

The competitive landscape

The biggest competitor to Adobe looming in the horizon is the 800 pound gorilla called Microsoft. Microsoft has created its own proprietary e-book reader called “Microsoft reader”. Microsoft realizes Adobe’s advantages in that Adobe is the software provider of choice for content packaging to the print and publishing industry – the primary creators of e-book content. They are also well aware of the DSIR advantage Adobe has gained in the e-document space for online document exchange.

Being a company that has thrived on creating DSIR for its products Microsoft is very sharp to the game. Their

You May Also Find These Documents Helpful

  • Adobe System Incorporation Questions
  • Adobe
  • Adobe Systems Inc. Business Report
  • Adobe Systems Incorporated Case Study
  • Adobe Photoshop: Graphics Editing Program Developed and Published by Adobe Systems
  • Adobe Case
  • Adobe Captive
  • Adobe Photoshop
  • About Adobe Illustrator
  • Adobe Creative Suite