Admob Case Study
I
Case Study: AdMob
Index
I. II. III. 1 2 List of Figures ................................................................................................................... II List of Tables ..................................................................................................................... II Abbreviations ................................................................................................................. II Introduction ........................................................................................................................ 1 General Introduction of AdMob ......................................................................................... 1 2.1 Description of main customer and service .................................................................. 2 AdMob 's customer: Advertiser and app publisher ............................................... 2 Description of services ......................................................................................... 2
2.1.1 2.1.2 2.2 2.3 3 4 5
Revenue Model: Fee-for-service based on RATIO ..................................................... 3 Chances and Risks ....................................................................................................... 3
Ads and Layout .................................................................................................................. 5 Carsharing .......................................................................................................................... 6 VW and Landrover case study ........................................................................................... 7 5.1 5.2 5.3 VW AG ........................................................................................................................ 7 Landrover..................................................................................................................... 9 Interim conclusion
Case Study: AdMob
Index
I. II. III. 1 2 List of Figures ................................................................................................................... II List of Tables ..................................................................................................................... II Abbreviations ................................................................................................................. II Introduction ........................................................................................................................ 1 General Introduction of AdMob ......................................................................................... 1 2.1 Description of main customer and service .................................................................. 2 AdMob 's customer: Advertiser and app publisher ............................................... 2 Description of services ......................................................................................... 2
2.1.1 2.1.2 2.2 2.3 3 4 5
Revenue Model: Fee-for-service based on RATIO ..................................................... 3 Chances and Risks ....................................................................................................... 3
Ads and Layout .................................................................................................................. 5 Carsharing .......................................................................................................................... 6 VW and Landrover case study ........................................................................................... 7 5.1 5.2 5.3 VW AG ........................................................................................................................ 7 Landrover..................................................................................................................... 9 Interim conclusion
References: 22, 2012,