Adim poly
Date and time received
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GMGT4010 – ADMINISTRATIVE POLICY
TEAM NUMBER 5
Word Count:
Alok Dua
Section A01
HAND-IN TEAM ASSIGNMENT Summer 2013
Key issues The obvious issue the Westover inn facing is that the inn’s business is highly seasonal. The revenue is mainly depend on the Stratford Festival and the lack of alternative attractions in St. Mary make the company have only one segment of the market. Meanwhile, the company had difficulty developing a strong local following. The company has developed a reputation for being expensive and luxury, and the St. Mary community did not support the business of Westover Inn. At the same time, The company facing the competition with other inns which also provide fine dining restaurants and meeting facilities. The long term issue of the company facing is that most of the Stratford Festival’s audience were over 40 and nearly one third were retired, how to attract other customers such as young people is necessary for the company to concern about.
External Assessment
Internal Assessment The Westover Inn is a hotel located in St. Mary’s, Ontario. In 1985, the hotel was founded by two local business people and a group of Toronto investors. The Westover Inn’s majority stakeholder and leader is Paul Little. The Westover Inn is renowned for its luxurious accommodations and award winning fine dining. The Westover Inn is currently the only hotel in St. Mary’s Ontario thus being the closest hotel to The Stratford Festival which generally sells 520,000 tickets annually. Their location is a distinctive competency as it brings location drawn consumers to their hotel as opposed to their competitors. Being the closest hotel to the festival is a temporary distinctive competency as a close location is not inimitable because competitors in the
___________________
GMGT4010 – ADMINISTRATIVE POLICY
TEAM NUMBER 5
Word Count:
Alok Dua
Section A01
HAND-IN TEAM ASSIGNMENT Summer 2013
Key issues The obvious issue the Westover inn facing is that the inn’s business is highly seasonal. The revenue is mainly depend on the Stratford Festival and the lack of alternative attractions in St. Mary make the company have only one segment of the market. Meanwhile, the company had difficulty developing a strong local following. The company has developed a reputation for being expensive and luxury, and the St. Mary community did not support the business of Westover Inn. At the same time, The company facing the competition with other inns which also provide fine dining restaurants and meeting facilities. The long term issue of the company facing is that most of the Stratford Festival’s audience were over 40 and nearly one third were retired, how to attract other customers such as young people is necessary for the company to concern about.
External Assessment
Internal Assessment The Westover Inn is a hotel located in St. Mary’s, Ontario. In 1985, the hotel was founded by two local business people and a group of Toronto investors. The Westover Inn’s majority stakeholder and leader is Paul Little. The Westover Inn is renowned for its luxurious accommodations and award winning fine dining. The Westover Inn is currently the only hotel in St. Mary’s Ontario thus being the closest hotel to The Stratford Festival which generally sells 520,000 tickets annually. Their location is a distinctive competency as it brings location drawn consumers to their hotel as opposed to their competitors. Being the closest hotel to the festival is a temporary distinctive competency as a close location is not inimitable because competitors in the