Adiddas
Executive Summary
Adidas Group, is the largest sportswear manufacturer in Europe and the world’s second largest producer of sporting apparel has had a long and rich legacy of producing some of the highest quality and most technologically innovative sporting equipment particularly footwear. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Impossible is Nothing." All of the athletes trust those 3 stripes logo group. All the athletes trust it because of its outstanding performance. It did not take too much time to make this brand famous all around the globe. As a matter of fact, thanks to the TV appearance and the global sports competitions (Olympic Games, World Cup, Tennis tournaments), his products were immediately worldwide visible, and well known for their quality and competition requirements. Adidas became quickly one of the leaders on the shoe sports market. Over these 90years, Adidas became more and more globally recognized and used, by being a general reference in terms of sporting goods. Adidas has become the global leader in football. It had a big presence sponsoring the 2002 FIFA World Cup™. Adidas Sport Performance offers products in most sports categories. The key focus categories are: Football, Basketball Running, Training, and Outdoor.
Adidas holds 22% market share. In the race to be the world leader in sports apparel, adidas trails behind only Nike, which holds a worldwide market share of 33%. adidas may currently trail behind Nike, but its innovation, and in addition to a new guiding strategy that perfectly blends marketing and technology can help adidas sprint ahead of its competitors.
Table of Contents
Introduction
The company was named after its founder, Adolf (Adi) Dassler, in 1948. Dassler had been producing shoes starting in 1920 in Herzogenaurach, near Nuremberg, with the help of his brother,
Adidas Group, is the largest sportswear manufacturer in Europe and the world’s second largest producer of sporting apparel has had a long and rich legacy of producing some of the highest quality and most technologically innovative sporting equipment particularly footwear. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Impossible is Nothing." All of the athletes trust those 3 stripes logo group. All the athletes trust it because of its outstanding performance. It did not take too much time to make this brand famous all around the globe. As a matter of fact, thanks to the TV appearance and the global sports competitions (Olympic Games, World Cup, Tennis tournaments), his products were immediately worldwide visible, and well known for their quality and competition requirements. Adidas became quickly one of the leaders on the shoe sports market. Over these 90years, Adidas became more and more globally recognized and used, by being a general reference in terms of sporting goods. Adidas has become the global leader in football. It had a big presence sponsoring the 2002 FIFA World Cup™. Adidas Sport Performance offers products in most sports categories. The key focus categories are: Football, Basketball Running, Training, and Outdoor.
Adidas holds 22% market share. In the race to be the world leader in sports apparel, adidas trails behind only Nike, which holds a worldwide market share of 33%. adidas may currently trail behind Nike, but its innovation, and in addition to a new guiding strategy that perfectly blends marketing and technology can help adidas sprint ahead of its competitors.
Table of Contents
Introduction
The company was named after its founder, Adolf (Adi) Dassler, in 1948. Dassler had been producing shoes starting in 1920 in Herzogenaurach, near Nuremberg, with the help of his brother,