adidas organization
ORGANIZING
Strengths: In many avenues is the biggest sponsor, Strong management team, Brand recognition and reputation, Diversity and variety in products offered on the web (footwear, apparel, sporting equipment, etc.), Strong control over its own distribution channel, No bad reputation like child labor or environment pollution, In the Soccer industry Adidas has a stronghold. Weaknesses: High prices in some products, E-commerce is limited to USA, The direct sale to consumers is creating conflicts with its own retailers, online customer service not "helpful" or easy to find.
Opportunities: Increase female participation in athletics by using Adidas by Stella McCartney, Collaborate with other online retailers to offer Adidas products, Possibility of outsourcing the web development and e-commerce to a third party developer. Threats: Nike's strong reputation in the footwear and apparel industry, Negative image created by the sponsored athletes (i.e. Kobe Bryant and his sexual assault case), Increase in the Price of Raw materials, Continuing challenges in import/export duties.
Adidas is a mechanistic organization. As a large, international organization with thousands of employees of different ethics, cultures, and races. Adidas has to cover many different job positions; the skills that are demanded are various. HR department recruits both low and high skilled employees depending on each job description. Diversity exists in all matters because there are employees of different age, gender, race, nationality and religion. They also have organic elements by giving opportunity to employees to express their thoughts and opinions. The company puts many targets that need team work; concluding that Adidas has a task culture. Adidas emphasizes a lot in the way of communication. It supports that creating effective communication channels through the regions at Liaison Offices (LO) and at the factory level is a constant challenge. Adidas internet-based “Ask the
Strengths: In many avenues is the biggest sponsor, Strong management team, Brand recognition and reputation, Diversity and variety in products offered on the web (footwear, apparel, sporting equipment, etc.), Strong control over its own distribution channel, No bad reputation like child labor or environment pollution, In the Soccer industry Adidas has a stronghold. Weaknesses: High prices in some products, E-commerce is limited to USA, The direct sale to consumers is creating conflicts with its own retailers, online customer service not "helpful" or easy to find.
Opportunities: Increase female participation in athletics by using Adidas by Stella McCartney, Collaborate with other online retailers to offer Adidas products, Possibility of outsourcing the web development and e-commerce to a third party developer. Threats: Nike's strong reputation in the footwear and apparel industry, Negative image created by the sponsored athletes (i.e. Kobe Bryant and his sexual assault case), Increase in the Price of Raw materials, Continuing challenges in import/export duties.
Adidas is a mechanistic organization. As a large, international organization with thousands of employees of different ethics, cultures, and races. Adidas has to cover many different job positions; the skills that are demanded are various. HR department recruits both low and high skilled employees depending on each job description. Diversity exists in all matters because there are employees of different age, gender, race, nationality and religion. They also have organic elements by giving opportunity to employees to express their thoughts and opinions. The company puts many targets that need team work; concluding that Adidas has a task culture. Adidas emphasizes a lot in the way of communication. It supports that creating effective communication channels through the regions at Liaison Offices (LO) and at the factory level is a constant challenge. Adidas internet-based “Ask the