Adidas Management Paper
Adidas
Table Of Contents
* Introduction 2
* 4 Environmental Factors 3
* 2 Major Factors 4
* Planning, Strategizing, Organizing, Leading, Controlling 5
* General Conclusion 6
* General Recommendations 7
Introduction
Adidas Group. A company that is still delivering state-of-the-art sports footwear, apparel and accessories that has been renown for it tradition trademark of it “three stripes” internationally over the years. Its success being a global leader in the sporting goods industry and offers a broad portfolio of products which are available in virtually every country of the world.
Adidas Group was dates back to 1948. It was derived from the first syllables of its founders first and last name Adolf “Adi” Dassler. The first shoes were made using materials available after the First World War in his hometown Herzogenaurach, Bavaria in 1920. In 1949 its three strip was register as a trademark. By 1928 Adi Dassler’s shoes are worn by Lina Radke-Batschauer who is the first athlete to win an Olympic gold medal in a Adidas shoes. During 1936 Summer Olympic in Berlin, Adi Dassler persuaded U.S. sprinter Jesse Owens to take up their sponsorship. It was the first sponsorship in history for an African American athlete, where at that time African Amercians were treated as inferior and denied equal right. Not only did Jesse Owen won four gold Medal his success cemented the good reputation of Adi Dassler shoes among the world 's most famous sportsmen. By 1937 Adi Dassler’s Range now Comprises 30 different shoe for a total of eleven sports.
On August 18th 1949 Aid Dazzler finally registers the “Adolf Dazzler adidas Sportschuhfabrik” in the commercial register (Handelsregister) in Furth. After a rift with his older Brother who decide to part way and created his owned brand puma. It was too at the same time when Finnish Sport Brand Company Karhu Sports decide to sell it three-stripe trademark
Table Of Contents
* Introduction 2
* 4 Environmental Factors 3
* 2 Major Factors 4
* Planning, Strategizing, Organizing, Leading, Controlling 5
* General Conclusion 6
* General Recommendations 7
Introduction
Adidas Group. A company that is still delivering state-of-the-art sports footwear, apparel and accessories that has been renown for it tradition trademark of it “three stripes” internationally over the years. Its success being a global leader in the sporting goods industry and offers a broad portfolio of products which are available in virtually every country of the world.
Adidas Group was dates back to 1948. It was derived from the first syllables of its founders first and last name Adolf “Adi” Dassler. The first shoes were made using materials available after the First World War in his hometown Herzogenaurach, Bavaria in 1920. In 1949 its three strip was register as a trademark. By 1928 Adi Dassler’s shoes are worn by Lina Radke-Batschauer who is the first athlete to win an Olympic gold medal in a Adidas shoes. During 1936 Summer Olympic in Berlin, Adi Dassler persuaded U.S. sprinter Jesse Owens to take up their sponsorship. It was the first sponsorship in history for an African American athlete, where at that time African Amercians were treated as inferior and denied equal right. Not only did Jesse Owen won four gold Medal his success cemented the good reputation of Adi Dassler shoes among the world 's most famous sportsmen. By 1937 Adi Dassler’s Range now Comprises 30 different shoe for a total of eleven sports.
On August 18th 1949 Aid Dazzler finally registers the “Adolf Dazzler adidas Sportschuhfabrik” in the commercial register (Handelsregister) in Furth. After a rift with his older Brother who decide to part way and created his owned brand puma. It was too at the same time when Finnish Sport Brand Company Karhu Sports decide to sell it three-stripe trademark
Cited: J.D.Denton. (2006, may). Foam Sweet Foam. Running Times , 78. Travor Slack, M. M. (2006). Understanding sport organizations: the application of organization theory. (M. Shrag, Ed.) USA: Human Kinetics. Partani, M. (2010, april 04). www.slideshare.net. Retrieved december 10, 2011, from marco environment: http://www.slideshare.net/madhusudanpartani/macro-environment Group, A. (2009). Adidas Group annual report. Annual Report, Adidas Group, Research & Development. Harriet Torry, N. S. (2011, August 29). Adidas Aims for 2012 Gold. Retrieved december 15, 2011, from The Wall Street Journal: http://online.wsj.com/article/SB10001424053111904787404576528210699811114.html?mod=WSJ_topics_obama