Adidas: Company Description
ADRIAN ALEXANDER LEAL CASTRO
DIANA CAROLINA CUERVO
LAURA MORALES CANDIL
GONZALO ANDRES OÑATE BELLO
Professor of Marketing
UNIVERSITY OF SAVANNAH
For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance.
• Adidas: Footwear, apparel, accessories • Reebok: Footwear, apparel and accessories • TaylorMade-adidas Golf: Golf Equipment: metalwoods, irons putters, golf balls, footwear, apparel and accessories • Rockport: Dress, casual and outdoor footwear, apparel and accessories • CCM-Hockey: Hockey equipment and apparel
Activities of the company and its around 170 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany. It is also home to the adidas brand. Reebok Headquarters are located in Canton, Massachusetts. TaylorMade-adidas Golf is based in California. The company also operates creation centers and development departments at other locations around the world, corresponding to the related business activity.
The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.
We are committed to continuously strengthening our brands and products to improve our competitive position.
We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we