Adidas advertising campaign: All in

Topics: Adidas, Herzogenaurach, Logo Pages: 10 (5425 words) Published: November 2, 2014
Table of contents Introduction about Adidas Introduction about Adidas All In Genesis of the campaign Campaign message Position Campaign at glance Advertisement objectives Specific target audience Media vehicle selected Event management objective Adidas in Vietnam in this campaign Campaign Effectiveness Recommendation Reference Introduction about Adidas Adidas is a German multinational corporation that designs and manufacturers sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports clothing-related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world. Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrder Dassler Schuhfabrik between him and his older brother Rudolf (who established Puma, which was the early rival of Adidas). Registered in 1949, Adidas is currentle based in Herzogenaurach, Germany. The companys clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidass current official logo. Main products of Adidas Running adiStar Salvation 3, adiStar Ride 3, Supernova Sequence 4, and Supernova Glide 3. In additions, their performance clothing is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes. Football (soccer) One of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major company in the supply of team kits for international football teams. Adidas also makes referee kits that are used in international competition in the world. Tennis Adidas has sponsored tennis players and recently introduced a new line of tennis racquets. Adidas sponsors the following professional players with mainly clothing and footwear Ana Ivanovic, Andy Murray, Fernando Gonzlez, Flavia Pennetta Adidas tennis clothing contains the ClimaCool technology found in other athletic Jerseys and shoes. Golf Adidas Golf sell and manufacturer Adidas brand golf clothing, footwear and accessories. In additions, Adidas still develops products in cricket, basketball, lacrosse, rugby, gymnastics, skateboarding, baseball, field hockey. (Pef.czu.cz) Introduction about Adidas All In Campaign Herzogenaurach, March 14, 2011 On March 16, 2011, adidas unveils its latest global brand campaign. This is the first time that the company has created a campaign leveraging the adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands, ensuring that it is the most diverse and all-encompassing glimpse into the brand ever. The campaign showcases adidas distinctive presence across and into different sports, cultures and lifestyles fusing the worlds of sport, music and fashion. Captured in their natural, authentic surroundings, brand ambassadors from football stars Lionel Messi and David Beckham to NBA star Derrick Rose and pop icon Katy Perry to the adidas skateboarding team and many more show that when you love your game, whatever the game, you put your all into it.In the past ten years we have successfully extended the adidas brand into three powerful sub-brands with adidas Sport Performance, adidas Originals and adidas Sport Style. Now we are proud to be able to show the breadth and depth of the adidas brand in one global brand campaign, explains Erich Stamminger, member of the Executive Board responsible for Global Brands. all adidas is the biggest campaign we have ever executed. Its creative concept brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility only adidas has. Directed by Romain Gavras, the campaign is built around a 30- and 60-second version of the commercial for TV and Cinema as well as an extended 2-minute version for Online. Viewers and fans can then...
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