Adidas

Satisfactory Essays
1. Describe the elements that make up the marketing mix.
For a global organization like adidas its marketing mix is tailored to specific markets.
1) Price: What is the value of the product or service to the buyer? Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.

2) Place: Where do buyers look for your product or service? Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions. Distribution decisions include market coverage, channel member selection, logistics, and levels of service.

3) Promotion: Where and when can you get across your marketing messages to your target market? Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them. Promotion decisions involve advertising, public relations, media types, etc.

4) Product: What does the customer want from the product/service? What needs does it satisfy? The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
The elements include:

The right product
Sold at the right price
In the right place
Using the most suitable form of promotion

2. Explain the term sponsorship. Name a sponsorship deal that you think was

You May Also Find These Documents Helpful

  • Good Essays

    Adidas

    • 5152 Words
    • 21 Pages

    adidas Strategic Analysis 2011 ‐ 2016 David Bajak MET AD 711 Leadership and Strategy December 18, 2010 What business are we in? • Currently – Athletic Performance Enhancing Footwear, Apparel & Equipment (80%) – Athletic Fashion Styled Footwear, Apparel & Equipment (20%) • Recommend – Design – Marketing – Retail Distribution Competitive Forces Affecting adidas • Five‐Forces Model of Competition – High Rivalry among Competitors • Intense rivalry between adidas (21%) & Nike (36%) for market…

    • 5152 Words
    • 21 Pages
    Good Essays
  • Good Essays

    adidas

    • 695 Words
    • 3 Pages

    employees’ health and safety, in addition to Adidas as an organization ensuring that their employees rights are kept. Economical issues within Adidas’s organization are the fact that they provide employment within a variety of countries worldwide; moreover to decrease outlay Adidas has agreed ‘manufacturing contracts’ to other countries. Likewise, ‘Labor charges’ to manufacture their products are significantly higher in Germany where the foundation of Adidas was established. Therefore, the majority of…

    • 695 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Adidas

    • 1992 Words
    • 8 Pages

    Adidas adidas India Ltd Background  The company is the Indian subsidiary of adidas Group. Although Reebok is also owned by adidas Group, adidas India Marketing only markets and distributes adidas products in India.  The company’s core business is mainly footwear. Nonetheless, the company also has presence in clothing products such as men’s and women’s tops, hosiery and non-apparel products, such as sports equipment.  In India, the adidas and Reebok brands are handled by two different…

    • 1992 Words
    • 8 Pages
    Satisfactory Essays
  • Powerful Essays

    Adidas

    • 1417 Words
    • 6 Pages

    BACKGROUND Adidas AG FWB: ADS, ADR:Pink Sheets: ADDYY) is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Adidas was founded in 1948 by Adolf "Adi" Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother, Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in…

    • 1417 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Adidas

    • 1128 Words
    • 5 Pages

    ------------------------------------------------- ADIDAS AG Table of contents The internal Environment: 2 Men 2 Working conditions: 2 Money 3 Machinery 3 Materials 3 Micro environment: 4 Consumers 4 Shareholders 4 Local authorities 4 Enviromentalists 4 Suppliers 4 Supplier factories by region 2010 5 Macro Enviroment: 5 Economic factors 5 Technological factors 5 Socio cultural factors 5 Adidas is one of the best known sportswear brands in the entire world. The internal Environment: Men Adidas has…

    • 1128 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Adidas

    • 692 Words
    • 2 Pages

    Industry Analysis of Adidas using Porter’s Five Forces ADIDAS , the world famous brand in Sports wear industry adopts some unique strategies to remain as one of the major player in the global market though there is stiff competition .Using Porter’s Five Forces, we are analysing the strategies adopted by ADIDAS in this Case Analysis. Degree of Rivalry of ADIDAS Adidas is competing in the market with many rival firms including the world leaders Nike, PUMA, FILA etc. The rivalry among existing competitors…

    • 692 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Adidas

    • 530 Words
    • 3 Pages

    Adidas Heads to the Cloud to Control IT Spending Adidas Latin America decided to implement cloud-based procurement software to improve internal compliance and consolidate spending management. The company is a regional subsidiary of the Adidas Group sporting goods empire, which includes brands such as Adidas, Reebok and Rockport. Procurement at $1.4 billion Adidas Latin America was complex--involving different currencies and languages--and disjointed. Some countries had developed homegrown…

    • 530 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Adidas

    • 604 Words
    • 3 Pages

    Our Mission ... The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. We are consumer focused and therefore we continuously improve the quality…

    • 604 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Adidas

    • 372 Words
    • 2 Pages

    The History of Adidas- The history of Adidas started in a small town in Bavaria, Germany. Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get it’s name known. However, in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and…

    • 372 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Adidas

    • 1101 Words
    • 5 Pages

    rivalry for the company. Adolph registered the Adidas trade mark in year 1949 and since that time two companies started competing each other to the extend which each company was dispiriting its employees from being friend with other company’s employees. Adidas continued its innovation in order to be step ahead from the competitor by introduce the molded rubber cleats in 1949. The next innovation was footpath shoes with screw-in spikes. By the year 1960 Adidas became the favorite brand in footwear among…

    • 1101 Words
    • 5 Pages
    Good Essays