The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.
We are committed to continuously strengthening our brands and products to improve our competitive position.
We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market.
We are consumer focused and therefore we continuously improve the quality, look, feel and image of our products and our organisational structures to match and exceed consumer expectations and to provide them with the highest value.
We are a global organisation that is socially and environmentally responsible, that embraces creativity and diversity and is financially rewarding for our employees and shareholders.
We are dedicated to consistently delivering outstanding financial results. Adidas' mission statement applies to both their online and offline companies. Their mission statement reads, "Our mission is to become the best sports brand in the world. To that end, we will never equate quantity with quality. Our founder Adi Dassler was passionate about sports. For Adi, the athlete came first. He gave those on the field, the court and the track the unexpected and the little differences that made them more comfortable and improved performance. This is our legacy. This is what the brand stands for. This will never change." * 1. “ IMPOSSIBLE IS NOTHING” TAG LINE OF adidas
* 2. THE NAME adidas COMES FROM THE NAME OF COMPANY’S FOUNDER “ADIDASSLER”BUT, SOME PEOPLE ALSO THINK THAT NAME IS ACRONYM FOR PHRASE “ ALL DAY I DREAM ABOUT SPORTS” a d i d a s * GOTADIDAS WAS FOUNDED IN 1924 BY ADOLF “ADI”DASSLER3. INTRODUCTION IT IS A CLOTHING AND CONSUMER GOODSMANUFACTURER INDUSTRYREGISTERED IN 1948 IT BEGINED WITH PRODUCING SPORTSHEADQUATERS – HERZOGENAURACH , GERMANY IT ISFOOTWEAR– NOW DEALS IN SPORTS WEAR , SPORTS EQUIPMENTS,...
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