Adfadada
Dippin Dots Incorporated
By
Team Dots
Project Consultants
Martha Hubacher-mhubacher@radford.edu
Adrianne Kelly-makelly@radford.edu
Christina Pappas-cpappas@radford.edu
Nick Bernard-nbernard@radford.edu
Katie Wilson-kmwilson@radford.edu
Table of Contents
Executive Summary: Pg.1
Franchisor background Information: Pg.2
Product/Service Description: Pg.3
Situation Analysis: Pg.5
Target Market: Pg.10
Site Location: Pg.12
Marketing Strategy: Pg.16
Recommendation: Pg.18
References: Pg.20
Appendices: Attachment
Executive Summary: Dippin Dots is known as the ice cream of the future, by offering frozen desert items in the shape of tiny beads or dots that are extremely cold and filled with delicious ice cream flavors. Dippin Dots Inc. is a franchise that is continuing to grow rapidly, while experiencing a lot of national success. This is accomplished by maintaining high quality standards, top notch customer service, and by offering new and exciting products. Dippin Dots offers a very unique/innovative and fun product that none of its competitors can match, thus allowing the franchise to distinguish itself and have an advantage over the competition. The franchise offers a large variety of all their unique items ranging from shakes to fat free and sugar free flavors. By offering a large variety the franchise will be able to attract many different kinds of customers ranging from small children to health conscious customers. After careful examination of the New River Valley, it was determined that Dippin Dots would become very successful in the Radford University area. Move over coffee cafes and make room for the ice cream shops, they are becoming the new social gathering spot for kids, families and college students. There are many advantages of this site location, such as high visibility, high
By
Team Dots
Project Consultants
Martha Hubacher-mhubacher@radford.edu
Adrianne Kelly-makelly@radford.edu
Christina Pappas-cpappas@radford.edu
Nick Bernard-nbernard@radford.edu
Katie Wilson-kmwilson@radford.edu
Table of Contents
Executive Summary: Pg.1
Franchisor background Information: Pg.2
Product/Service Description: Pg.3
Situation Analysis: Pg.5
Target Market: Pg.10
Site Location: Pg.12
Marketing Strategy: Pg.16
Recommendation: Pg.18
References: Pg.20
Appendices: Attachment
Executive Summary: Dippin Dots is known as the ice cream of the future, by offering frozen desert items in the shape of tiny beads or dots that are extremely cold and filled with delicious ice cream flavors. Dippin Dots Inc. is a franchise that is continuing to grow rapidly, while experiencing a lot of national success. This is accomplished by maintaining high quality standards, top notch customer service, and by offering new and exciting products. Dippin Dots offers a very unique/innovative and fun product that none of its competitors can match, thus allowing the franchise to distinguish itself and have an advantage over the competition. The franchise offers a large variety of all their unique items ranging from shakes to fat free and sugar free flavors. By offering a large variety the franchise will be able to attract many different kinds of customers ranging from small children to health conscious customers. After careful examination of the New River Valley, it was determined that Dippin Dots would become very successful in the Radford University area. Move over coffee cafes and make room for the ice cream shops, they are becoming the new social gathering spot for kids, families and college students. There are many advantages of this site location, such as high visibility, high
References: Law, Anne. 2005. Dippin’ Dots, Incorporated. [on-line]. Available from http://www.hoovers.com; accessed 27 September 2005 Special Edition (January2005) Dippin’ Dots. E-mail to Martha Hubacher, 25, October 2005. Smith, Devlin