Addressing Key Issues of the E-Commerce Industry

Pages: 4 (1477 words) Published: January 13, 2012
1. Because the Internet connects computers all over the world, any business that engages in e-Commerce instantly becomes an international business. The key issues that any company faces when it conducts international commerce include trust, culture, language, government, and infrastructure. Explain how you would address each of these issues. 

If I would engage my local Jersey Shore boardwalk clothing store in e-Commerce that would mean it would be accessible to people in other countries. Having my business accessible to other countries means that I would need to gain their trust; if I want to gain their trust, I’d have to start by proving to them that we have excellent customer service and fast shipping. We’d have to do this by enabling feedback and reviews on our website. This will allow for people in other countries (and even in the U.S.) to develop trust by reading what others have to say through feedback.

Culture would be a little bit tougher of an issue to resolve considering our clothing and merchandise is rather “beachy”. I believe our store would go over well in places like Australia and other countries along the coasts with beaches or who are known for their beaches. Our merchandise might not go over so well with the culture in places like Russia (where it’s cold) and the Middle East (no ocean coast).

As far as language goes, we could have links to our website in multiple languages. I have seen this with other websites. Typically these websites have the option to pick from a select few languages to view the site in. The languages seem to be languages of the nationalities that would have the most interest in the specific website or brand or type of merchandise the website is selling. 2. Because the Internet connects computers all over the world, any business that engages in e-Commerce instantly becomes an international business. The key issues that any company faces when it conducts international commerce include trust, culture,...
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