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S.W.O.T ANALYSIS
STRENGTH
1. Brand
As explained earlier, Secret Recipe has strong term on brand building earlier on by building easy to remembered logo, corporate color, marketing strategies, uniforms, and menu layout. Interior design and customer service standards to differ than others. It has added the strength to the Secret Recipe Nilai as they have the ownership of utilizing such a strong, unique and distinctive brand than its competitors.
2. Product
The products offered at Secret Recipe Nilai are high in standard and quality, which specially crafted and tailored by the Secret Recipe. The products are also closely monitored to maintain their quality at their production plant in Nilai and the restaurant also offers wide selections of secret recipe of homemade cakes, baked desserts, beverages, fusion foods and many others.
3. Marketing
As the Secret Recipe Nilai belonged to the Secret Recipe, they have the strength in terms of cost as well as the marketing channels. They have utilized various methods of advertising and marketing through internet, brochures, catalogues, flyers, newspapers and television advertisement and many others. They also offered special cakes and menus during special occasion such as Valentine Day, Mother’s Day and others.
4. Franchised System
Franchise system is advantageous for Secret Recipe Nilai as they have the rights and access to data from the headquarters. All the tailored operational systems, purchasing systems, storing, products, service s standards, marketing and many others has bring ease of operations for Secret Recipe Nilai and minimize the drawbacks.
5. Customers
Secret Recipe Nilai has long list of loyal customers, which is the main contributors to their strength. Loyal customers are easier to handle and also cost lower to maintain than acquiring new customer. With the recognized brand, Secret Recipe Nilai has the chances to serve bigger market especially tourist that come to Nilai.
WEAKNESS
1. Price
Even
STRENGTH
1. Brand
As explained earlier, Secret Recipe has strong term on brand building earlier on by building easy to remembered logo, corporate color, marketing strategies, uniforms, and menu layout. Interior design and customer service standards to differ than others. It has added the strength to the Secret Recipe Nilai as they have the ownership of utilizing such a strong, unique and distinctive brand than its competitors.
2. Product
The products offered at Secret Recipe Nilai are high in standard and quality, which specially crafted and tailored by the Secret Recipe. The products are also closely monitored to maintain their quality at their production plant in Nilai and the restaurant also offers wide selections of secret recipe of homemade cakes, baked desserts, beverages, fusion foods and many others.
3. Marketing
As the Secret Recipe Nilai belonged to the Secret Recipe, they have the strength in terms of cost as well as the marketing channels. They have utilized various methods of advertising and marketing through internet, brochures, catalogues, flyers, newspapers and television advertisement and many others. They also offered special cakes and menus during special occasion such as Valentine Day, Mother’s Day and others.
4. Franchised System
Franchise system is advantageous for Secret Recipe Nilai as they have the rights and access to data from the headquarters. All the tailored operational systems, purchasing systems, storing, products, service s standards, marketing and many others has bring ease of operations for Secret Recipe Nilai and minimize the drawbacks.
5. Customers
Secret Recipe Nilai has long list of loyal customers, which is the main contributors to their strength. Loyal customers are easier to handle and also cost lower to maintain than acquiring new customer. With the recognized brand, Secret Recipe Nilai has the chances to serve bigger market especially tourist that come to Nilai.
WEAKNESS
1. Price
Even