Adarsh

Topics: Coffee, Coffeehouse, Middle East Pages: 5 (1395 words) Published: June 27, 2013
CAFÉ NAME: EMPEROR CREST

MARKETING REPORT
1. INTRODUCTION
Coffeehouse, coffee shop, and café are related terms for an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the same characteristics of a bar or restaurant, but a little bigger than a cafeteria.  coffeehouses focus on providing coffee and tea as well as light snacks and in many middle east countries they even provide shishas. Various legends involving the introduction of coffee to Istanbul at a "Kiva Han" in the late 15th century circulate in culinary tradition, but with no documentation. In India, many coffee culture has gained a lot of ground in last twenty years, Indian coffeehouse chains like Indian Coffee House, Café Coffee Day, Barista Lavazza have become very popular in recent years. Cafes are considered good venues to conduct office meetings and friends hang out.

2. IDEA OF THE CAFÉ:
Our idea of a café is from Aladdin. Our exterior is gonna look like old middle east kind of palace of around 7000 sq. feet 2 floored building with a tomb. We would be taking the amazing weather in our benefit i.e we’ll provide an open area SHACKS for people in a nice landscaped garden with nice wooden low risen tables and beds like seating around it with lots of cushions to make the stay there comfortable. All our customer who would like to enjoy the weather and the nature, as well as a closed area for people who like to enjoy sitting inside and sip on there coffees and food from our wonderful and delicious snacks and meals choices. We’ll be providing with private area on the second floor which would be privatized with private shacks with buzzer system to call the waiter. SHEIKH CABIN(PRESIDENTIAL CABIN)

SHEIKH CABIN(PRESIDENTIAL CABIN)

Private Shacks
Private Shacks
INSIDE SITTING
INSIDE SITTING

OUTSIDE OPEN SHACKS
OUTSIDE OPEN SHACKS

We will even have a presidential diner or sheikh cabin in the semi glass tomb where we’ll provide a private room for a couple to have a good coffee date date as well will be given a special meal searved as selected by the couple and in night a candle light dinner with a private buttler,music on tere choice and a lamp in middle of the table or a theme as requested by the couple. As we’re gonna need a large area and a little far from the city and provided its in naturally reserved area i.e towards coconut plantation. We want it to be a little exclusive but at the same time we want that even a collage student can and wants to afford it. At the same time a young couple can spend an important day with us in our café.

3. OUR USP:
That we will give them more satisfaction and minimum rate.

4. OUR TAGLINE:
Come in middle east and enjoy like an emperor.

MARKETING MIX

1. PRODUCT: Product/ SERVICE is your core offering.This is “the thing” that will fulfill the needs of your customer. If your product is faulty, every thing else fails. The attributes of the product, vis-a-vis the attributes offered by competing products and substitutes, are important in estimating the competitive scenario for the marketing strategy formulation. We’ll be providing customers with best and premier services at a minimum prices. We’ll be taking the sociological and psychological mind set as our main goal. We’ll be providing them sociological satisfaction by providing proper disposal of plastic and aluminium to protect the environment.We’ll be using bamboo shoots to make our furniture as bamboo shoots are found in abundance and wont endanger the environment. . We’ll even provide special prepaid safe taxi at our customer disposal if they are getting late or unsafe for them.

On a psychological aspect we’ll be giving a natural and soothing experience. Our customers satisfaction would be our main concern. Our workers would be knowing atleast 2 languages(English would be mendatori). Our menu will be sculpted in such a manner that we’ll try covering cakes, Italian snacks,...
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