Adani Wilmar Limited Launches New Campaign for Fortune

Topics: Cooking, Southeast Asia, Sachin Dev Burman Pages: 4 (1473 words) Published: May 14, 2012
Adani Wilmar Limited launches new campaign for Fortune
Fortune, the flagship brand of Adani Wilmar has launched its latesttelevision campaign - Har maa ke dil mein today. Rooted in the philosophy that there is no greater joy than the joy of eating home cooked meals, the brand Fortune is built around the emotion of families coming together and enjoying great food. The "Har maa ke dil mein" TV commercial - developed by the Fortune's marketing team along with Ogilvy and Mather- takes this thought forward by leveraging the twin emotions of 'the unmatched taste of mother's cooking' and the 'lengths to which a mother will go to provide her child with nutritious food.' ortune, the flagship brand of Adani Wilmar has launched its latesttelevision campaign - Har maa ke dil mein today. Rooted in the philosophy that there is no greater joy than the joy of eating home cooked meals, the brand Fortune is built around the emotion of families coming together and enjoying great food. The "Har maa ke dil mein" TV commercial - developed by the Fortune's marketing team along with Ogilvy and Mather- takes this thought forward by leveraging the twin emotions of 'the unmatched taste of mother's cooking' and the 'lengths to which a mother will go to provide her child with nutritious food.' The TVC revolves around the concept of families bonding over great food together. The film narrates the charming story of a mother, who goes to extraordinary lengths to take home cooked food for her son in the navy who is unable to come home on his birthday. An interesting touch is the use of an evergreen S D Burman track from the fifties that aptly complements the mood of the film. For the first time in edible oil industry a 75 second TVC has been made, and that dramatizes the impact of the story. The film is directed by Manoj Pillai, and is produced by Thinkpot Productions. Mr. Angshu Mallick, COO , Adani Wilmar Limtied, says, "Fortune's efforts is always to own the mother's heart, because when it...
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